NX0474 – Strategic Management for Sustainable Competitive
Advantage
Business Simulation Exercise
Cover Page for Assignment A
Seminar Group Number 6
Team Number and Name 3 GXY
A mark out of 10 should be awarded to each team member indicating his/her contribution to
the Round 1 decision and this assignment. The marks indicated below should be agreed by
all team members. In the event of disagreement, please inform the module tutor.
9-10 Full attendance and participation in team discussions
7-8 A small number of meetings missed, generally good participation in discussions
5-6 Several meetings missed, limited participation in team discussions
3-4 Most meetings missed, hardly any participation in discussions
0-2 Almost no meetings attended, almost no involvement with the team at all
We, the members of the above team, agree that marks below reflect the contributions made
by each of us to the Round 1 decisions and Assignment A.
Mark
Name ID
(out of 10)
Fubing Tan 22075688 10
Yidan Li 22075009 10
Tingting Sheng 22074495 10
Kefei Tang 22075632 10
Wenran Dong 22074526 10
Xue Cai 22075008 10
Fang Chen 22074449 10
Peiyi Chen 22074953 10
*****Reminder: Non-attendance at seminars and team meetings will be penalised!*****
, NX0474 – Strategic Management for Sustainable Competitive Advantage
BUSINESS PLAN
MODULE TITLE: STRATEGIC MANAGEMENT FOR COMPETITIVE ADVANTAGE
MODULE CODE: LD0474
MODULE TUTOR: Oluwaseun, Alele
WORD COUNT:1483
, Table of Contents
Table of Contents .................................................................................................................. 2
1. Introduction .................................................................................................................... 2
2. Mission statement .......................................................................................................... 2
3. Business objectives ....................................................................................................... 2
4. Market segments and marketing strategy....................................................................... 3
4.1 Market segments ..................................................................................................... 3
4.2 Marketing Strategy .................................................................................................. 3
5. Competition strategy ...................................................................................................... 4
6. Design, options and R&D ............................................................................................... 5
7. Pricing strategy .............................................................................................................. 6
8. Operation and HR .......................................................................................................... 6
8.1 Operation ................................................................................................................ 6
8.2 HR ........................................................................................................................... 6
9. Financial ........................................................................................................................ 7
10. Reference ................................................................................................................... 8
Appendix ............................................................................................................................... 9
2
Advantage
Business Simulation Exercise
Cover Page for Assignment A
Seminar Group Number 6
Team Number and Name 3 GXY
A mark out of 10 should be awarded to each team member indicating his/her contribution to
the Round 1 decision and this assignment. The marks indicated below should be agreed by
all team members. In the event of disagreement, please inform the module tutor.
9-10 Full attendance and participation in team discussions
7-8 A small number of meetings missed, generally good participation in discussions
5-6 Several meetings missed, limited participation in team discussions
3-4 Most meetings missed, hardly any participation in discussions
0-2 Almost no meetings attended, almost no involvement with the team at all
We, the members of the above team, agree that marks below reflect the contributions made
by each of us to the Round 1 decisions and Assignment A.
Mark
Name ID
(out of 10)
Fubing Tan 22075688 10
Yidan Li 22075009 10
Tingting Sheng 22074495 10
Kefei Tang 22075632 10
Wenran Dong 22074526 10
Xue Cai 22075008 10
Fang Chen 22074449 10
Peiyi Chen 22074953 10
*****Reminder: Non-attendance at seminars and team meetings will be penalised!*****
, NX0474 – Strategic Management for Sustainable Competitive Advantage
BUSINESS PLAN
MODULE TITLE: STRATEGIC MANAGEMENT FOR COMPETITIVE ADVANTAGE
MODULE CODE: LD0474
MODULE TUTOR: Oluwaseun, Alele
WORD COUNT:1483
, Table of Contents
Table of Contents .................................................................................................................. 2
1. Introduction .................................................................................................................... 2
2. Mission statement .......................................................................................................... 2
3. Business objectives ....................................................................................................... 2
4. Market segments and marketing strategy....................................................................... 3
4.1 Market segments ..................................................................................................... 3
4.2 Marketing Strategy .................................................................................................. 3
5. Competition strategy ...................................................................................................... 4
6. Design, options and R&D ............................................................................................... 5
7. Pricing strategy .............................................................................................................. 6
8. Operation and HR .......................................................................................................... 6
8.1 Operation ................................................................................................................ 6
8.2 HR ........................................................................................................................... 6
9. Financial ........................................................................................................................ 7
10. Reference ................................................................................................................... 8
Appendix ............................................................................................................................... 9
2
