Strategy - CORRECT ANSWER A firms theory about how to gain competitive
advantages
What strategies are based on - CORRECT ANSWER *Accurate prediction /
assumption about the competition in the industry.
*Systematic analysis of external environment and internal resources
Competitive Advantage - CORRECT ANSWER Creating more economic value than
rival firms
Types of measures of Competitive Advantage - CORRECT ANSWER Accounting
Ratios
Economic Measures
Economic Value - CORRECT ANSWER perceived benefits gained by customers of a
product - total costs of the product
Willingness to Pay (WTP) - CORRECT ANSWER perceived benefits gained by
customer from a product determines the consumer's ___________________
Profitability Ratios - CORRECT ANSWER RoA, RoS, RoE, profit margin, earnings per
share
Liquidity ratios - CORRECT ANSWER Current ratio, Quick ratio
Leverage ratios - CORRECT ANSWER Debt to assets, debt to equity, assets to
equity
Activity Ratios - CORRECT ANSWER Asset turnover, inventory turnover
, Competitive Advantage Position - CORRECT ANSWER Above normal economic
performance. Return > Costs of capital
Competitive Parity Position - CORRECT ANSWER Normal economic performance.
Return = Costs of capital
Competitive Disadvantage Position - CORRECT ANSWER Below normal economic
performance
The Strategic Management Process - CORRECT ANSWER A sequential set of
analyses and choices that can increase the likelihood a good strategy being
chosen
Steps in The Strategic Management Process - CORRECT ANSWER Mission
Objectives
Internal / External Analysis
Strategic Choice
Strategy Implementation
Mission / Vision - CORRECT ANSWER A firm's long-term purpose; defines what a
firm aspires to be.
Misson may be positively associated with firm performance - CORRECT ANSWER
Visionary firms - firms whos mission clearly captures their aspirations and
permeates all that they do
Mission may harm firm performance - CORRECT ANSWER Some firms' mission is
not consistent with the economic realities facing the firm
Mission may not affect firm performance - CORRECT ANSWER Some firms' mission
is disconnected to behaviors or does not say anything unique of about the firm
Objectvies - CORRECT ANSWER Specific targets a firm can use to evaluate the
extent to which it is realizing its mission
High Quality Objectives - CORRECT ANSWER Connect to the firm's mission
Precise & measurable