TO WHAT EXTENT DO TELEVISION PRODUCERS ATTEMPT TO TARGET NATIONAL AND
GLOBAL AUDIENCES THROUGH SUBJECT MATTER AND DISTRIBUTION (25 MARKS)
CAPITAL
● BBC established brand identity also through its subsidiaries (BBC America and
BBC International) ‘cultural imperialism’ - Hesmondhalgh
● Independently produced by Kudos - specialises in series remade for US market
(‘low risk’ Hesmondhalgh)
● Global distribution:
- Fremantle
- Pivot TV - young viewership
- BBC Worldwide
● Promoted as a ‘state of the nation’ event series
● International audience appeal - romance, family drama, terrorism etc
● Social realism (through stylized convention) = multi-stranded -narrative
competition
● Multicultural cast
US Trailer (Pivot - ‘disruptive TV’)
● The music in the episode is a hypnotic ¾ underscore however the underscoring of
a menacing organ vamp which is strongly reminiscent of mystery/thriller hybrid.
● ‘On every street’ Mimicking narration of American movies. Mid-atlantic accent
which caters to universal audience
● As the montage becomes swifter in its interchanges the music increases in
tempo.
● Consists of armed police etc - strong crime genre. Suggests far more action.
● ‘4-night series event’ (mini series) - caters to binge watching as a result of video
on demand. Therefore, far more instant gratification.
(Acorn TV)
● Far more satirical in nature. Focus on characters rather than situation
● Reviewed by the independent = A,B demographic
● Far more of a civic model than PIVOT
● ‘From the makers of humans and broadchurch’ culminates the fan base and adds
more quality and significance to their work as it is endorsed by the makers of two
GLOBAL AUDIENCES THROUGH SUBJECT MATTER AND DISTRIBUTION (25 MARKS)
CAPITAL
● BBC established brand identity also through its subsidiaries (BBC America and
BBC International) ‘cultural imperialism’ - Hesmondhalgh
● Independently produced by Kudos - specialises in series remade for US market
(‘low risk’ Hesmondhalgh)
● Global distribution:
- Fremantle
- Pivot TV - young viewership
- BBC Worldwide
● Promoted as a ‘state of the nation’ event series
● International audience appeal - romance, family drama, terrorism etc
● Social realism (through stylized convention) = multi-stranded -narrative
competition
● Multicultural cast
US Trailer (Pivot - ‘disruptive TV’)
● The music in the episode is a hypnotic ¾ underscore however the underscoring of
a menacing organ vamp which is strongly reminiscent of mystery/thriller hybrid.
● ‘On every street’ Mimicking narration of American movies. Mid-atlantic accent
which caters to universal audience
● As the montage becomes swifter in its interchanges the music increases in
tempo.
● Consists of armed police etc - strong crime genre. Suggests far more action.
● ‘4-night series event’ (mini series) - caters to binge watching as a result of video
on demand. Therefore, far more instant gratification.
(Acorn TV)
● Far more satirical in nature. Focus on characters rather than situation
● Reviewed by the independent = A,B demographic
● Far more of a civic model than PIVOT
● ‘From the makers of humans and broadchurch’ culminates the fan base and adds
more quality and significance to their work as it is endorsed by the makers of two
