TO WHAT EXTENT ARE NEWSPAPERS SIMPLY SUCCESSFUL IN MATCHING
THEIR MESSAGES TO AUDIENCE INTERESTS?
● Suella Bravman - Head at cabinet office (Curran and Seaton ‘relation with
political/elite persons’)
- Article about domestic violence
- The sensationalised title ‘these men are evil, join me in the fight against
them’ - causes an emotive response - Gerbner ‘modelled learning’ as
Suella is endorsing hostility towards men.
- Targets the female majority of the daily mail audience
● Strumming the imperial harp’ - a legacy of Lord Rothemier the founder of the
Daily Mail
- Usually paints the royal family in a positive light and of significant
importance in thier paper.
- Gerbner ‘homogenised cultural effects’ - the daily lifestyle
- Full body crop shot of Princess Kate font page next to the headline
of ‘missing Nicholas's both which battling against each other as
they are bold help of similar significance. = meet audience
interests
- However, the article that shuns Prince Andrew
- Not afraid to highlight wrongdoings - agrees with audience trends and
views.
● Right-wing political leaning - GERBNER ‘homogenised cultural effects’
- Support the conservatives - act as a political mouthpiece
- ‘Brexiteers back Boris’ ‘Starmer ducks trans debate’
- Boris is made to look like a leader worth support whereasStamerr looks
cowardly
- Boris is referred to by his first name, whereas Starmer is used by his last
name - which puts him in a negative light and creates a more hostile,
distant feel to it
- However, not afraid to hold thier political party to account for ‘what a
13bill waste front page - criticising conservatives over PPE scandal
- However, on the editorial, it says Boris is right
THEIR MESSAGES TO AUDIENCE INTERESTS?
● Suella Bravman - Head at cabinet office (Curran and Seaton ‘relation with
political/elite persons’)
- Article about domestic violence
- The sensationalised title ‘these men are evil, join me in the fight against
them’ - causes an emotive response - Gerbner ‘modelled learning’ as
Suella is endorsing hostility towards men.
- Targets the female majority of the daily mail audience
● Strumming the imperial harp’ - a legacy of Lord Rothemier the founder of the
Daily Mail
- Usually paints the royal family in a positive light and of significant
importance in thier paper.
- Gerbner ‘homogenised cultural effects’ - the daily lifestyle
- Full body crop shot of Princess Kate font page next to the headline
of ‘missing Nicholas's both which battling against each other as
they are bold help of similar significance. = meet audience
interests
- However, the article that shuns Prince Andrew
- Not afraid to highlight wrongdoings - agrees with audience trends and
views.
● Right-wing political leaning - GERBNER ‘homogenised cultural effects’
- Support the conservatives - act as a political mouthpiece
- ‘Brexiteers back Boris’ ‘Starmer ducks trans debate’
- Boris is made to look like a leader worth support whereasStamerr looks
cowardly
- Boris is referred to by his first name, whereas Starmer is used by his last
name - which puts him in a negative light and creates a more hostile,
distant feel to it
- However, not afraid to hold thier political party to account for ‘what a
13bill waste front page - criticising conservatives over PPE scandal
- However, on the editorial, it says Boris is right
