KSU MC 110 Exam 2 Questions with Complete Solutions

KSU MC 110 Exam 2 Questions with Complete Solutions According to lecture, why do digital video recording devices (DVRs) most concern advertisers? - ANSWER Most DVR users either don't pay attention to commercials (or eliminate them entirely). According to lecture, what is K-State's role in the development of the newspaper industry in Kansas? - ANSWER K-State (and Bluemont College before that) taught classes in printing, which evolved into a professional program in journalism and mass communications. According to your textbook, what statement applies to daily newspapers in today's media environment? - ANSWER Few cities offer competing newspapers. According to lecture and your reading, a local show with a rating of 40 - ANSWER is being watched by 40% of all television homes in the market. According to lecture, the Cox Cable system in Manhattan must carry all but which of these stations? - ANSWER KCTV in Kansas City According to lecture, an advertiser will expect to pay higher rates for commercials in which television market situation? - ANSWER 7:00 to 10:00 p.m. on KCMO-TV, Kansas City (DMA #31) According to the textbook, what major 1939 event was the first significant television broadcast? - ANSWER the New York World's Fair According to your textbook, Nielsen looks at the audience of individual TV stations four times a year. This measurement, which helps determine ad rates for the period that follows, is known as - ANSWER sweeps.