CHAPTER SIX
Motivation Concept
What is motivation?
The processes that account for an
individual’s intensity, direction, and
persistence of effort toward attaining a
goal → specifically, an organizational
goal.
Early Theories of Motivation:
Maslow’s Hierarchy of Needs Theory:
McGregor’s Theory X and Theory Y:
CHAPTER SIX 1
Motivation Concept
What is motivation?
The processes that account for an
individual’s intensity, direction, and
persistence of effort toward attaining a
goal → specifically, an organizational
goal.
Early Theories of Motivation:
Maslow’s Hierarchy of Needs Theory:
McGregor’s Theory X and Theory Y:
CHAPTER SIX 1
