What Is Marketing?
Marketing is one of, if not the, most important aspects
of a business. What good is selling a life-changing
product if customers have never heard of it and don’t
know anything about it? That’s where capable
marketers come in handy. Marketers help companies
identify consumer and industry trends, formulate
campaigns and captivate audiences by showing how
their products shine over others.
What, exactly, is marketing? Simply put, marketing is
the activity of getting people aware of and interested
in a brand and its products, often by promoting its
offerings so that customers perceive them as valuable
or desirable.
WHAT DO MARKETERS DO?
Marketing is the process of designing, positioning,
promoting and distributing a product or service in
such a way that consumers see value in it. The role of
marketers is often to increase brand awareness and
loyalty, attract new customers and retain existing
ones, ultimately driving more sales revenue for their
company.
Whether we’re conscious of it or not, marketing is all
around us. Billboards along a highway, commercials
on TV, advertisements in magazines, brand posts on
social media and optimized content on a website are
all everyday examples of marketing.
One of the most famous examples of marketing is
Nike’s slogan “Just Do It.” Pairing “Just Do It” with
world-class athlete spokespeople has proven to be
one of the most effective marketing campaigns of the
, last 30 years. The phrase resonates with competitive
athletes and fosters a sense of pushing yourself to be
a better athlete (in your Nike gear, of course).
One of the reasons why marketing is so heavily
emphasized is that it often helps inform other aspects
of the business. Product, sales and advertising teams
are all affected by the efforts of a marketing team.
Marketers are responsible for guiding the decisions of
these teams with valuable insights, so they compile
data in the form of market research.
Market research entails gathering information about
a business’ key demographics, their affinity toward a
company’s current products and what other
competitors are doing. A marketing team’s in-depth
market research informs product and engineering
teams on what to create, sales teams on what to sell
and advertising teams on what to communicate.
Why Is Marketing Important?
Marketing is a core component of business success
because it impacts a company’s ability to reach
customers, develop a brand and generate revenue.
BENEFITS OF MARKETING
• Establish a customer base
• Develop a trustworthy brand
• Add value to company products
• Generate higher sales profits
Marketing serves as a lifeline that connects brands to
potential customers. Market research enables teams
to determine who their target audience is and tailor
their messaging and communications accordingly.
Marketing is one of, if not the, most important aspects
of a business. What good is selling a life-changing
product if customers have never heard of it and don’t
know anything about it? That’s where capable
marketers come in handy. Marketers help companies
identify consumer and industry trends, formulate
campaigns and captivate audiences by showing how
their products shine over others.
What, exactly, is marketing? Simply put, marketing is
the activity of getting people aware of and interested
in a brand and its products, often by promoting its
offerings so that customers perceive them as valuable
or desirable.
WHAT DO MARKETERS DO?
Marketing is the process of designing, positioning,
promoting and distributing a product or service in
such a way that consumers see value in it. The role of
marketers is often to increase brand awareness and
loyalty, attract new customers and retain existing
ones, ultimately driving more sales revenue for their
company.
Whether we’re conscious of it or not, marketing is all
around us. Billboards along a highway, commercials
on TV, advertisements in magazines, brand posts on
social media and optimized content on a website are
all everyday examples of marketing.
One of the most famous examples of marketing is
Nike’s slogan “Just Do It.” Pairing “Just Do It” with
world-class athlete spokespeople has proven to be
one of the most effective marketing campaigns of the
, last 30 years. The phrase resonates with competitive
athletes and fosters a sense of pushing yourself to be
a better athlete (in your Nike gear, of course).
One of the reasons why marketing is so heavily
emphasized is that it often helps inform other aspects
of the business. Product, sales and advertising teams
are all affected by the efforts of a marketing team.
Marketers are responsible for guiding the decisions of
these teams with valuable insights, so they compile
data in the form of market research.
Market research entails gathering information about
a business’ key demographics, their affinity toward a
company’s current products and what other
competitors are doing. A marketing team’s in-depth
market research informs product and engineering
teams on what to create, sales teams on what to sell
and advertising teams on what to communicate.
Why Is Marketing Important?
Marketing is a core component of business success
because it impacts a company’s ability to reach
customers, develop a brand and generate revenue.
BENEFITS OF MARKETING
• Establish a customer base
• Develop a trustworthy brand
• Add value to company products
• Generate higher sales profits
Marketing serves as a lifeline that connects brands to
potential customers. Market research enables teams
to determine who their target audience is and tailor
their messaging and communications accordingly.
