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Full file at http://testbanksite.eu/Business-Communication-Today-13th-Edition-Test-Bank


Business Communication Today, 13e (Bovee)
Chapter 1 Professional Communication in a Digital, Social, Mobile World

1) Communication is the process of
A) transferring information and meaning.
B) listening actively.
C) writing messages.
D) none of the above.
Answer: A
Explanation: A) Communication is a two-way process that begins with the sender and ends
when the receiver acquires information and meaning.
Diff: 2
Skill: Concept
Learning Obj.: LO 1.1: Explain the importance of effective communication to your career and to
the companies where you will work
AACSB: Written and oral communication
Learning Outcome: Plan and prepare business messages

2) Improving your communication skills will enhance your career because
A) having great ideas won't help you much, unless you can communicate them effectively.
B) the higher you rise in an organization, the more important your communication skills will be.
C) you'll need to connect with decision makers outside of your area of expertise.
D) all of the above.
Answer: D
Explanation: D) Ambition and great ideas aren't enough. You'll need to communicate with
people if you want to succeed in business. Employers expect employees to speak and write in a
professional manner that is clear, direct, and free of slang, jargon, and other inappropriate terms.
Diff: 2
Skill: Critical Thinking
Learning Obj.: LO 1.1: Explain the importance of effective communication to your career and to
the companies where you will work
AACSB: Written and oral communication
Learning Outcome: Discuss the challenges and importance of business communication

,Full file at http://testbanksite.eu/Business-Communication-Today-13th-Edition-Test-Bank


3) All of the following except ________ will make your business messages more effective.
A) providing practical information
B) clarifying expectations and responsibilities
C) presenting information concisely and efficiently
D) discussing personal issues and complaining about problems
Answer: D
Explanation: D) To make your communication efforts as effective as possible, focus on making
them practical, factual, concise, clear, and persuasive.
Diff: 2
Skill: Critical Thinking
Learning Obj.: LO 1.1: Explain the importance of effective communication to your career and to
the companies where you will work
AACSB: Written and oral communication
Learning Outcome: Plan and prepare business messages

4) Stakeholders affected by the quality of business communication include
A) customers.
B) employees.
C) suppliers.
D) all of the above.
Answer: D
Explanation: D) Stakeholders include anyone who is impacted by a company in a direct or
indirect way. Customers, suppliers, and employees are all stakeholders, as are shareholders,
community members, and the wider world.
Diff: 2
Skill: Application
Learning Obj.: LO 1.1: Explain the importance of effective communication to your career and to
the companies where you will work
AACSB: Written and oral communication
Learning Outcome: Describe the opportunities and challenges of communicating in a diverse
world

5) Which of the following is NOT a characteristic of effective business messages?
A) They provide practical information.
B) They present the writer's opinions as facts.
C) They state precise audience responsibilities.
D) They highlight and summarize essential information.
Answer: B
Explanation: B) When stated, opinions should always be identified as opinions, and they should
be supported by facts and other forms of evidence.
Diff: 2
Skill: Critical Thinking
Learning Obj.: LO 1.1: Explain the importance of effective communication to your career and to
the companies where you will work
AACSB: Written and oral communication
Learning Outcome: Plan and prepare business messages

6) If you start a company or become an executive in an established firm, you can expect to spend

,Full file at http://testbanksite.eu/Business-Communication-Today-13th-Edition-Test-Bank


the majority of your time
A) budgeting.
B) traveling.
C) communicating.
D) plying your trade.
Answer: C
Explanation: C) If you launch a company or move into an executive role in an existing
organization, you can expect communication to consumer the majority of your time.
Diff: 2
Skill: Concept
Learning Obj.: LO 1.1: Explain the importance of effective communication to your career and to
the companies where you will work
AACSB: Written and oral communication
Learning Outcome: Discuss the challenges and importance of business communication

7) Improving your communication skills may be the single most important step you can take in
your career.
Answer: TRUE
Explanation: The world is full of good marketing strategists, good accountants, good engineers,
and good attorneys — but it is not full of good communicators. Strong communication skills will
help you stand out from your competition in the job market.
Diff: 2
Skill: Concept
Learning Obj.: LO 1.1: Explain the importance of effective communication to your career and to
the companies where you will work
AACSB: Written and oral communication
Learning Outcome: Discuss the challenges and importance of business communication

8) Most organizations that embrace the 2.0 approach to business communication will still follow
a more traditional approach for some communications (such as strategic plans and policy
documents).
Answer: TRUE
Explanation: Business Communication 2.0 works better for projects and enterprises that need to
be flexible and fluid. For example, a company does not want to use the 2.0 strategy of consulting
customers or vendors when it comes to formulating a strategic plan that is intended to be highly
structured and highly non-fluid.
Diff: 3
Skill: Application
Learning Obj.: LO 1.1: Explain the importance of effective communication to your career and to
the companies where you will work
AACSB: Written and oral communication
Learning Outcome: Plan and prepare business messages

, Full file at http://testbanksite.eu/Business-Communication-Today-13th-Edition-Test-Bank


9) Describe five characteristics of effective business messages.
Answer: Effective business messages provide practical information that immediately helps
receivers in concrete ways. Such messages present facts rather than vague impressions, and they
provide compelling evidence to support all conclusions. They present information in a concise,
efficient manner. Finally, effective business messages state expectations and responsibilities
precisely and offer compelling, persuasive arguments and recommendations.
Diff: 2
Skill: Concept
Learning Obj.: LO 1.1: Explain the importance of effective communication to your career and to
the companies where you will work
AACSB: Written and oral communication
Learning Outcome: Plan and prepare business messages

10) Which one of the following is NOT one of the traits possessed by professionals?
A) Meeting minimum qualifications
B) Demonstrating a sense of etiquette
C) Maintaining a positive outlook
D) Being dependable and accountable
Answer: A
Explanation: A) Professionalism means doing more than putting in the hours and collecting a
paycheck; true professionals go beyond minimum expectations and commit to making
meaningful contributions.
Diff: 2
Skill: Concept
Learning Obj.: LO 1.2: Explain what it means to communicate as a professional in a business
context
AACSB: Reflective thinking
Learning Outcome: Discuss the challenges and importance of business communication

11) The quality of performing at a high level and conducting oneself with pride and purpose is
known as
A) expediency.
B) professionalism.
C) entrepreneurialism.
D) impression management.
Answer: B
Explanation: B) Professionalism is the quality of performing at a high level and conducting
oneself with purpose and pride.
Diff: 2
Skill: Concept
Learning Obj.: LO 1.2: Explain what it means to communicate as a professional in a business
context
AACSB: Reflective thinking
Learning Outcome: Discuss the challenges and importance of business communication

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