Course Health Services Marketing
Test Quiz 4
Started
Submitted
Status Completed
Attempt 56 out of 60 points
Score
Time 51 minutes out of 1 hour
Elapsed
Instruction This quiz consist of 15 multiple choice questions and covers
s the material in Chapter 7. Be sure you are in Chapter 7 when you
take the quiz.
Results Submitted Answers, Correct Answers, Feedback
Displayed
false
Question 1
4 out of 4 points
What is the systematic design, collection, analysis and reporting of data relevant
to a specific marketing situation facing a company?
Selected
Answer: Marketing
research.
Correct
Answer: Marketing
research.
Question 2
0 out of 4 points
Informal observation, focus groups, qualitative surveys and behavioral research
are examples of:
Selected
Answer: sources of secondary data.
Correct
Answer: methods of collecting
, primary data.
Question 3
4 out of 4 points
Email newsletters, published financial filings, government publications, and
journal articles are examples of what type of data source?
Selected
Answer: Seconda
ry.
Correct
Answer: Seconda
ry.
Question 4
4 out of 4 points
An overview of the situation including changing environmental or market
conditions, product innovations, corporate vision or other events or circumstances
is contained in what part of a marketing research plan?
Selected
Answer: Backgrou
nd.
Correct
Answer: Backgrou
nd.
Question 5
4 out of 4 points
The set of consumers who professes a sufficient level of interest in a market
offer is called the:
Selected
Answer: potential
market.
Correct
Answer: potential
market.
Test Quiz 4
Started
Submitted
Status Completed
Attempt 56 out of 60 points
Score
Time 51 minutes out of 1 hour
Elapsed
Instruction This quiz consist of 15 multiple choice questions and covers
s the material in Chapter 7. Be sure you are in Chapter 7 when you
take the quiz.
Results Submitted Answers, Correct Answers, Feedback
Displayed
false
Question 1
4 out of 4 points
What is the systematic design, collection, analysis and reporting of data relevant
to a specific marketing situation facing a company?
Selected
Answer: Marketing
research.
Correct
Answer: Marketing
research.
Question 2
0 out of 4 points
Informal observation, focus groups, qualitative surveys and behavioral research
are examples of:
Selected
Answer: sources of secondary data.
Correct
Answer: methods of collecting
, primary data.
Question 3
4 out of 4 points
Email newsletters, published financial filings, government publications, and
journal articles are examples of what type of data source?
Selected
Answer: Seconda
ry.
Correct
Answer: Seconda
ry.
Question 4
4 out of 4 points
An overview of the situation including changing environmental or market
conditions, product innovations, corporate vision or other events or circumstances
is contained in what part of a marketing research plan?
Selected
Answer: Backgrou
nd.
Correct
Answer: Backgrou
nd.
Question 5
4 out of 4 points
The set of consumers who professes a sufficient level of interest in a market
offer is called the:
Selected
Answer: potential
market.
Correct
Answer: potential
market.
