MMC2604 UF Exam 1 (A+ Graded)

Traditional Media Model correct answers Message Producer - Message - Medium - Audience Communication correct answers the process of creating symbol systems that convey information and meaning (language, Morse code, film, and computer codes) Culture correct answers the symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values; a process that delivers the values of a society through products or other meaning-making forms. Mass Media correct answers the cultural industries, the channels of communication, that produce and distribute songs, novels, news, movies, online computer services, and other cultural products to a large number of people Mass Communication correct answers the process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels as old and distinctive as the printed book and as new and converged as the Internet Digital Communication correct answers images, texts, and sounds that use pulses of electric current or flashes of laser light and are converted into electronic signals represented as varied combinations of binary numbers (1s and 0s); these signals are reassembled as a precise reproduction of a TV picture, a magazine article, or phone voice Selective Exposure correct answers the phenomenon whereby audiences seek messages and meanings that correspond to their preexisting beliefs and values Medium correct answers an intervening substance through which something is conveyed or transmitted Stages of Media Innovations correct answers - Emergence/Novelty stage - inventors try to solve a problem - Entrepreneurial stage - inventors determine a practical and marketable use for the new device - Mass Medium stage - figure out how to market it as a consumer product - Convergence stage - older media are reconfigured in various forms into newer media Convergence correct answers the technological merging of media content across various platforms Cross Platform correct answers business model that involves a consolidation of various media holdings, such as cable connection, phone service, television transmission, and Internet cases, under one corporate umbrella Media Multitasking correct answers allowing us to do many things at once, maybe on one device, this has led to growing media consumption