Threadless Case
Analysis
E-Commerce (Harvard University)
, MGMT S-5010 Electronic Commerce Strategies
Threadless
threadless-case-analysis (E-Commerce HBSMBA 1975 2) 1. What motivates community members to participate? What is Threadless offering to its community members? 2. What should be done in the case of the Big Retailer? Why? 3. Use your previous work experience or that of family members or friends to suggest one other situation in which the “crowdsourcing” approach might work. How might you leverage or exploit this “crowdsourcing” model in another firm? Please stay away from suggesting something that is too similar, that is, a crowd’s submission of product designs. Employing a crowd-based evaluation step as part of what you suggest for a different type of business is absolutely fine; it is likely to be applicable widely.
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