DICK’S SPORTING GOODS CASE ANALYSIS with solution 1. What was Dick’s e-commerce strategy before developing its own website? What is a likely reason for not building its own site earlier? 2. Why did they ultimately move to their own online presence? The case provides a few very important reasons; don’t just list one. Do you think those were good reasons? 3. Provide a short explanation and evaluation of the three-step approach Dick’s followed. Specifically, answer the following: 4. How would you explain the “platform” described in the case to someone who does not know much about technology? It will save to have someone in your group who is a little more on the technical side work on this one. Otherwise, do a little research to find definitions of some of the technical terms 5. Why does Dick’s management place so much value on multichannel (brick and click) operations? Is this wise given the complexity
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