Summary Integrating Gender Equality into Business and Management Education - Business Administrata

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Business
Administration
Course Descriptions
In addition to courses in the Liberal Arts Core,
students majoring in Business Administration take
the following courses: they are
 Market Research
 Financial Accounting
 International Trade & Policy
 Organizational Behaviour
 Managerial Accounting
 Marketing
 Operations Management
 International Finance
 Supply-Chain Management
 Business Law
 Competitive Strategy
 Corporate Finance
 Advanced Topics in Business

,  New Product Development
 Final Year/Capstone Project




Market Research
Timely and high quality information is crucial for
the success of firms in today's highly competitive
and evolving environment. Market research is an
organized way of developing and providing
information for managerial decision-making. This
course takes the perspective of the manager who
uses market research data. The course will
introduce students to research methodology and
implementation, as well as how to evaluate market
research proposals and reports. The course is
quantitative in its orientation and will provide an
overview of how market research methods can be
applied to solve problems in specific application
areas such as estimating market potential,
designing and positioning new products and
services, pricing, and measuring customer
satisfaction. The class consists of lectures,
classroom discussions, and an applied team project.
This course will give students a basic
understanding of research methodology and
implementation, and will enable students to