NRNP 6675: Week 6: Midterm Exam
1. Mass Media Research began when?: Late 1920s and 1930s
2. Between 1930-1960, which trends contributed to the rise of modern
media research?: Propaganda analysis
Public opinion
research Social
psychology studies
Marketing research
3. Between the 1930s and 1970s, social scientific media researchers (or
media effects researchers) developed several models about how media
affect indi- viduals behavior. What were these models?: Hypodermic-needle
Minimal effects
Uses and gratifications
4. Most social scientific research today focuses on media's impact and
em- ploys what method?: The scientific method
5. What is a key step in the scientific method?: Posing one or more
hypotheses
6. During their investigations, what techniques do researchers often use?:
Ex- periments
, NRNP 6675: Week 6: Midterm Exam
Survey
research
Content
analysis
7. Longitudinal studies: A research method that studies the same
participants multiple times over a period of time
8. What is true about surveys?: They can show correlations, but not
causation
9. By the 1960s, media effects researchers began developing new
theories about how media affect people. These include:: Social learning
theory
Agenda-setting theory
The cultivation effect
theory The spiral of
silence theory The third-
person effect theory
, NRNP 6675: Week 6: Midterm Exam
10.In the 1960s, what approach to media research emerged to
challenge mainstream media effects theories?: Cultural studies
11.Early cultural studies research was built on the writings of which
political philosophers?: Karl Marx and Antonio Gramsci
Also, criticisms of media effects research from the Frankfurt School
12. Contemporary cultural studies approaches focus on research such as:: -
Textual
Analysis
Audience
Studies
Political Economy Studies
13.Who do we rely on to help advance the conversations taking place in
larger society and culture?: Public intellectuals
They encourage discussion of the new challenges posed by media
14.Political economy of communication: The political economy of
communica- tion begins with the idea that all media are produced,
, NRNP 6675: Week 6: Midterm Exam
circulated, and consumed according to the logic of industry
The field is built on the notion that media should be a resource for the
expression and improvement of democracy
PE of communication is therefore socially conscious: it questions the
social studies
15.Political economy of communication asks what?: Who owns and
controls your media?
Who owns and controls your access to
technology? Who owns and controls your
info?
16.Defining political economy: Political economy takes the approach of
traditional economists who study price, demand, supply, etc.
And combines it with the study of politics including governance,
governments, and other structures of power
Political economy, in turn, presents a broad view that considers the
1. Mass Media Research began when?: Late 1920s and 1930s
2. Between 1930-1960, which trends contributed to the rise of modern
media research?: Propaganda analysis
Public opinion
research Social
psychology studies
Marketing research
3. Between the 1930s and 1970s, social scientific media researchers (or
media effects researchers) developed several models about how media
affect indi- viduals behavior. What were these models?: Hypodermic-needle
Minimal effects
Uses and gratifications
4. Most social scientific research today focuses on media's impact and
em- ploys what method?: The scientific method
5. What is a key step in the scientific method?: Posing one or more
hypotheses
6. During their investigations, what techniques do researchers often use?:
Ex- periments
, NRNP 6675: Week 6: Midterm Exam
Survey
research
Content
analysis
7. Longitudinal studies: A research method that studies the same
participants multiple times over a period of time
8. What is true about surveys?: They can show correlations, but not
causation
9. By the 1960s, media effects researchers began developing new
theories about how media affect people. These include:: Social learning
theory
Agenda-setting theory
The cultivation effect
theory The spiral of
silence theory The third-
person effect theory
, NRNP 6675: Week 6: Midterm Exam
10.In the 1960s, what approach to media research emerged to
challenge mainstream media effects theories?: Cultural studies
11.Early cultural studies research was built on the writings of which
political philosophers?: Karl Marx and Antonio Gramsci
Also, criticisms of media effects research from the Frankfurt School
12. Contemporary cultural studies approaches focus on research such as:: -
Textual
Analysis
Audience
Studies
Political Economy Studies
13.Who do we rely on to help advance the conversations taking place in
larger society and culture?: Public intellectuals
They encourage discussion of the new challenges posed by media
14.Political economy of communication: The political economy of
communica- tion begins with the idea that all media are produced,
, NRNP 6675: Week 6: Midterm Exam
circulated, and consumed according to the logic of industry
The field is built on the notion that media should be a resource for the
expression and improvement of democracy
PE of communication is therefore socially conscious: it questions the
social studies
15.Political economy of communication asks what?: Who owns and
controls your media?
Who owns and controls your access to
technology? Who owns and controls your
info?
16.Defining political economy: Political economy takes the approach of
traditional economists who study price, demand, supply, etc.
And combines it with the study of politics including governance,
governments, and other structures of power
Political economy, in turn, presents a broad view that considers the
