Quiz: Healthcare Marketing: BUSI311: Introduction to Healthcare Administration (D03) 5/22/22, 2:11 PM
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Quiz: Healthcare Marketing
Due Apr 11 at 11:59pm Points 30 Questions 30
Time Limit 50 Minutes
This quiz is no longer available as the course has been concluded.
Attempt History
Attempt Time Score
LATEST Attempt 1 41 minutes 29 out of 30
! Correct answers are hidden.
Score for this quiz: 29 out of 30
Submitted Apr 10 at 8:04pm
This attempt took 41 minutes.
Question 1 pts
Direct-to-consumer advertising:
Is deKned as marketing directly to the end user of health care
products and services
May adversely impact the physician-patient relationship
https://canvas.liberty.edu/courses/211831/quizzes/1259460 Page 1 of 20
,Quiz: Healthcare Marketing: BUSI311: Introduction to Healthcare Administration (D03) 5/22/22, 2:11 PM
Is questioned regarding whether it induces inappropriate
resource utilization
Received scrutiny as to whether it changes prescribing
behaviors
All of these are correct.
Question 2 pts
Which is an example of business-to-business (B2B) marketing?
Marketing health club memberships to Millennials
Marketing EKG equipment to physician practices
Marketing health insurance to consumers via the Exchange
Marketing Wu shots at grocery stores
Question 3 pts
https://canvas.liberty.edu/courses/211831/quizzes/1259460 Page 2 of 20
, Quiz: Healthcare Marketing: BUSI311: Introduction to Healthcare Administration (D03) 5/22/22, 2:11 PM
Strategic health care marketing seeks to satisfy customer needs
through proKtable relationships by creating, communicating, and
delivering ________ in selected markets.
Superior service
Customer value
Competitive offerings
Return on investment
Superior performance
Incorrect
Question 4 pts
Marketing can be deKned as:
Activities to satisfy a customer’s needs
Advertising, promotion, and selling
Approaches to create, communicate and deliver value in
selected markets
https://canvas.liberty.edu/courses/211831/quizzes/1259460 Page 3 of 20
Skip to Main ContentResidential Request Info
Online Apply Now Visit Us Create Guest Account Sign In
Quiz: Healthcare Marketing
Due Apr 11 at 11:59pm Points 30 Questions 30
Time Limit 50 Minutes
This quiz is no longer available as the course has been concluded.
Attempt History
Attempt Time Score
LATEST Attempt 1 41 minutes 29 out of 30
! Correct answers are hidden.
Score for this quiz: 29 out of 30
Submitted Apr 10 at 8:04pm
This attempt took 41 minutes.
Question 1 pts
Direct-to-consumer advertising:
Is deKned as marketing directly to the end user of health care
products and services
May adversely impact the physician-patient relationship
https://canvas.liberty.edu/courses/211831/quizzes/1259460 Page 1 of 20
,Quiz: Healthcare Marketing: BUSI311: Introduction to Healthcare Administration (D03) 5/22/22, 2:11 PM
Is questioned regarding whether it induces inappropriate
resource utilization
Received scrutiny as to whether it changes prescribing
behaviors
All of these are correct.
Question 2 pts
Which is an example of business-to-business (B2B) marketing?
Marketing health club memberships to Millennials
Marketing EKG equipment to physician practices
Marketing health insurance to consumers via the Exchange
Marketing Wu shots at grocery stores
Question 3 pts
https://canvas.liberty.edu/courses/211831/quizzes/1259460 Page 2 of 20
, Quiz: Healthcare Marketing: BUSI311: Introduction to Healthcare Administration (D03) 5/22/22, 2:11 PM
Strategic health care marketing seeks to satisfy customer needs
through proKtable relationships by creating, communicating, and
delivering ________ in selected markets.
Superior service
Customer value
Competitive offerings
Return on investment
Superior performance
Incorrect
Question 4 pts
Marketing can be deKned as:
Activities to satisfy a customer’s needs
Advertising, promotion, and selling
Approaches to create, communicate and deliver value in
selected markets
https://canvas.liberty.edu/courses/211831/quizzes/1259460 Page 3 of 20
