Quiz: Healthcare Marketing
Due Apr 11 at 11:59pm
Points 30
Questions 30
Time Limit 50 Minutes
Instructions
The quiz:
Covers the Learn material from Module 4: Week 4.
Contains 30 multiple-choice questions.
Is limited to 50 minutes.
Allows 1 attempt.
Is worth 30 points.
Submit this assignment by 11:59 p.m. (ET) on Monday of Module 4: Week 4.
Attempt History
Attempt Time Score
LATEST Attempt 1 50 minutes 28 out of 30
Correct answers are hidden.
Score for this quiz: 28 out of 30
Submitted Apr 8 at 2:38pm
This attempt took 50 minutes.
,Question 1
pts
Business-to-business (B2B) health care marketing concentrates on organizational
buyers. Which of the following examples does not represent a B2B application?
Google purchases health insurance coverage for employees.
Local, state, and national governments hire marketing consultants.
Hospital buying centers contract with enterprise-wide electronic records solution
providers.
Medical devices, pharmaceuticals, and medical surgical supplies comprise a large
share of virtually every hospital's total expenditures.
A family decision-making unit chooses an inclusive medical package from a long-
term assisted living offering.
Question 2
pts
A hospital marketing manager can segment the market by:
The portfolio of products or services offered
Choosing a select group of customers
The characteristics or needs of various groups
All of these are correct.
, Question 3
pts
Strategic health care marketing seeks to satisfy customer needs through profitable
relationships by creating, communicating, and delivering ________ in selected markets.
Superior service
Customer value
Competitive offerings
Return on investment
Superior performance
Question 4
pts
The marketing strategy and plan for any health care organization is derived from:
Mission, vision, values
The strategic plan
Examining the external environment and internal organizational capabilities
Collaboration with other functional areas
Due Apr 11 at 11:59pm
Points 30
Questions 30
Time Limit 50 Minutes
Instructions
The quiz:
Covers the Learn material from Module 4: Week 4.
Contains 30 multiple-choice questions.
Is limited to 50 minutes.
Allows 1 attempt.
Is worth 30 points.
Submit this assignment by 11:59 p.m. (ET) on Monday of Module 4: Week 4.
Attempt History
Attempt Time Score
LATEST Attempt 1 50 minutes 28 out of 30
Correct answers are hidden.
Score for this quiz: 28 out of 30
Submitted Apr 8 at 2:38pm
This attempt took 50 minutes.
,Question 1
pts
Business-to-business (B2B) health care marketing concentrates on organizational
buyers. Which of the following examples does not represent a B2B application?
Google purchases health insurance coverage for employees.
Local, state, and national governments hire marketing consultants.
Hospital buying centers contract with enterprise-wide electronic records solution
providers.
Medical devices, pharmaceuticals, and medical surgical supplies comprise a large
share of virtually every hospital's total expenditures.
A family decision-making unit chooses an inclusive medical package from a long-
term assisted living offering.
Question 2
pts
A hospital marketing manager can segment the market by:
The portfolio of products or services offered
Choosing a select group of customers
The characteristics or needs of various groups
All of these are correct.
, Question 3
pts
Strategic health care marketing seeks to satisfy customer needs through profitable
relationships by creating, communicating, and delivering ________ in selected markets.
Superior service
Customer value
Competitive offerings
Return on investment
Superior performance
Question 4
pts
The marketing strategy and plan for any health care organization is derived from:
Mission, vision, values
The strategic plan
Examining the external environment and internal organizational capabilities
Collaboration with other functional areas
