5 short/longish answer questions worth 10 points each. I will give partial credit
for partial correctness for these questions. Questions are based on the
following content.
• CRM
o Customer Relationship Management
o A suite of applications, a database, and a set of inherent processes for
managing all interactions with the customer
Manages the customer lifestyle from lead to loss
Lead = potential customer
• Roles of SMIS o Social Media Information Systems o An IS that supports the
sharing of content among networks of users.
Social Media: the use of IT to support the sharing of content among
networks of users.
for partial correctness for these questions. Questions are based on the
following content.
• CRM
o Customer Relationship Management
o A suite of applications, a database, and a set of inherent processes for
managing all interactions with the customer
Manages the customer lifestyle from lead to loss
Lead = potential customer
• Roles of SMIS o Social Media Information Systems o An IS that supports the
sharing of content among networks of users.
Social Media: the use of IT to support the sharing of content among
networks of users.
