MNG3701 ASSIGN 1 SEM 2 2023 (BELL EQUIPMENT)

Table of Contents
1: Discuss the different stakeholders who have an impact on Bell Equipment with
specific reference to their expectations of the organisation. ....................................... 2
Internal stakeholders ............................................................................................... 2
Shareholders ....................................................................................................... 2
Managers ............................................................................................................. 2
Employees ........................................................................................................... 3
External stakeholder ............................................................................................... 3
Customers ........................................................................................................... 3
Government ......................................................................................................... 3
Suppliers .............................................................................................................. 3
2: Explain the purpose and desired outcomes of Bell Equipment. ............................. 4
3: Appraise the Bell Equipment mission statement to determine whether it meets the
characteristics of a well-formulated mission and provide recommendations on how the
mission statement can be improved. .......................................................................... 4
Recommendations .................................................................................................. 5
Product/ service ................................................................................................... 6
Clear economic goals .......................................................................................... 6
Clear philosophy .................................................................................................. 6
4: Use the information in the case study as well as additional research using the
internet and identify: ................................................................................................... 6
3a) Two strengths ................................................................................................... 6
3b) Two weaknesses............................................................................................... 7
3c) Two opportunities .............................................................................................. 7
3d) Two threats ....................................................................................................... 7
5: Critically evaluate the following four strategic goals of Bell Equipment to determine
whether they meet the requirements of well-formulated objectives. Once you have
evaluated them, make suggestions as to how these objectives could be improved. .. 8
Recommendations .................................................................................................. 9
References ............................................................................................................... 10




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, 1: Discuss the different stakeholders who have an impact on Bell Equipment
with specific reference to their expectations of the organisation.
A stakeholder is any person or group of people that have, or claim to have, an interest
in an organisation and its activities (Singh & Misra, 2022). The so-called narrow view
of stakeholder theory refers to stakeholders as a group of individuals within the
boundaries of the organisation (Ammanath, 2022). This view only considers
stakeholders who are directly linked to the organisation, such as employees,
customers and financial institutions. The broader view of stakeholder theory looks
beyond the stakeholders within the organisation. It includes groups within the
organisation, as well, as those on the outside, such as the community, local and
national government (Widayanto, 2022). Stakeholders consist of both internal and
external stakeholder.

Internal stakeholders
Shareholders
Shareholders are the owners of the organisation, and they commit their capital for the
organisation to exist (Venter & Botha, 2022). In this sense, shareholder expect to
receive return on their investments at the end of the agreed period with the
management. This is in form of dividends. Higher dividends are favourable to
shareholders. Bell equipment shareholders would expect the company to increase the
value of their dividends given that company is doing well in the global market just
behind Volvo in the production capacity.

Managers
Managers are known as the custodians of the owners` capital (Ammanath, 2022).
Therefore, managers expect the company to grow and make profit such that they
protect themselves from being fired. In return, growth in profits will allow the managers
to pay higher dividends to owners, plough back some capital to growth the
organisation thereby growing the company. For example, if Bell equipment manages
to sell about 75% of its production capacity per year, this would mean that it is
achieving break-even and can earn profits which can be used to expand into new
markets.




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