HRM1
Group
Assignment
Group 8
Names & Student numbers:
Date of Submission: 29.10.2020
Lecturer: Mr. Stukker
Word count: 2,992
, HRM1 GROUP ASSIGNMENT
GROUP 8
Table of Contents
1. Introduction............................................................................................................................ 2
2. Corporate strategy vs. HRM strategy .................................................................................... 3
2.1 Corporate strategy ..................................................................................................................... 3
2.2 Human resource management strategy ................................................................................... 4
2.3 Relation between the corporate and HRM strategy ............................................................... 4
2.4 Analysis ....................................................................................................................................... 4
3. Global talent management ..................................................................................................... 7
3.1 Staffing Management Choices .................................................................................................. 7
3.2 Selection strategy ....................................................................................................................... 7
3.3 Training ...................................................................................................................................... 8
3.4 Performance Management........................................................................................................ 9
3.5 Analysis ....................................................................................................................................... 9
4. Conclusion............................................................................................................................ 11
Reference List............................................................................................................................... 12
Appendices.................................................................................................................................... 13
4.1 Appendix A – Interview questions ......................................................................................... 13
4.2 Appendix B – Interview summary ......................................................................................... 14
Company Strategy vs. HRM Strategy .................................................................................................................14
Global Talent Management .................................................................................................................................15
1
, HRM1 GROUP ASSIGNMENT
GROUP 8
1. Introduction
The purpose of the HRM1 group assignment is to gain a better understanding of the international
human resource management topics; corporate strategy, HRM strategy and global talent
management. Interviewing an HR manager of a multinational corporation allowed an investigation
into the company's mission, corporate and HRM strategy and tools.
The interview was conducted with Mr. de Jong who is a HR business partner at AVEBE. AVEBE
is an international cooperative of starch-potato growers focused on the market. The company has
currently 2250 affiliated Dutch and German members. AVEBE started the cooperative with the
focus on extracting starch from potatoes. However, over the years and by developing innovative
methods they are now also able to extract proteins from potatoes. AVEBE has sales offices in
China, Germany, Japan, the Netherlands, Sweden, Singapore, Taiwan, Turkey, and the United
States. In addition, AVEBE produces in Germany, The Netherlands, and Sweden and employs
more than 1,300 employees (About us, 2020). The HRM mission of AVEBE “To find the right
people, in the right position, at the right time” creates a correlation between the HRM
strategy/objectives and the corporate strategy/objectives.
The overall corporate strategy of AVEBE is “To run a sustainable, value adding, operation with
consistent high quality in which people and innovation can flourish”. The HRM strategy
accommodates the corporate strategy by talent management including effective employees,
leadership and succession planning and by sustainable employability including health and vitality,
and future-proof employees.
2
Group
Assignment
Group 8
Names & Student numbers:
Date of Submission: 29.10.2020
Lecturer: Mr. Stukker
Word count: 2,992
, HRM1 GROUP ASSIGNMENT
GROUP 8
Table of Contents
1. Introduction............................................................................................................................ 2
2. Corporate strategy vs. HRM strategy .................................................................................... 3
2.1 Corporate strategy ..................................................................................................................... 3
2.2 Human resource management strategy ................................................................................... 4
2.3 Relation between the corporate and HRM strategy ............................................................... 4
2.4 Analysis ....................................................................................................................................... 4
3. Global talent management ..................................................................................................... 7
3.1 Staffing Management Choices .................................................................................................. 7
3.2 Selection strategy ....................................................................................................................... 7
3.3 Training ...................................................................................................................................... 8
3.4 Performance Management........................................................................................................ 9
3.5 Analysis ....................................................................................................................................... 9
4. Conclusion............................................................................................................................ 11
Reference List............................................................................................................................... 12
Appendices.................................................................................................................................... 13
4.1 Appendix A – Interview questions ......................................................................................... 13
4.2 Appendix B – Interview summary ......................................................................................... 14
Company Strategy vs. HRM Strategy .................................................................................................................14
Global Talent Management .................................................................................................................................15
1
, HRM1 GROUP ASSIGNMENT
GROUP 8
1. Introduction
The purpose of the HRM1 group assignment is to gain a better understanding of the international
human resource management topics; corporate strategy, HRM strategy and global talent
management. Interviewing an HR manager of a multinational corporation allowed an investigation
into the company's mission, corporate and HRM strategy and tools.
The interview was conducted with Mr. de Jong who is a HR business partner at AVEBE. AVEBE
is an international cooperative of starch-potato growers focused on the market. The company has
currently 2250 affiliated Dutch and German members. AVEBE started the cooperative with the
focus on extracting starch from potatoes. However, over the years and by developing innovative
methods they are now also able to extract proteins from potatoes. AVEBE has sales offices in
China, Germany, Japan, the Netherlands, Sweden, Singapore, Taiwan, Turkey, and the United
States. In addition, AVEBE produces in Germany, The Netherlands, and Sweden and employs
more than 1,300 employees (About us, 2020). The HRM mission of AVEBE “To find the right
people, in the right position, at the right time” creates a correlation between the HRM
strategy/objectives and the corporate strategy/objectives.
The overall corporate strategy of AVEBE is “To run a sustainable, value adding, operation with
consistent high quality in which people and innovation can flourish”. The HRM strategy
accommodates the corporate strategy by talent management including effective employees,
leadership and succession planning and by sustainable employability including health and vitality,
and future-proof employees.
2
