HSA 300 FINAL EXAM COMPLETED



 Question 1
4 out of 4 points
In wisely selecting a target market, positive attributes should include:
Selected
Answer:
A) Identifiable, divisible, accessible, with enough
revenue potential
Correct
Answer:
A) Identifiable, divisible, accessible, with enough
revenue potential
 Question 2
4 out of 4 points
Marketing in health care has lagged other industries because:
Selected
Answer:
E) Some physicians believe that it is inappropriate or even
unethical; consumers have imperfect knowledge about costs of
services, so this constrains consumer decision-making; and the
characteristics of all buyers and sellers are not the same
Correct
Answer:
E) Some physicians believe that it is inappropriate or even
unethical; consumers have imperfect knowledge about costs of
services, so this constrains consumer decision-making; and the
characteristics of all buyers and sellers are not the same
 Question 3
4 out of 4 points
Marketing can be defined as:
Selected
Answer:
E) All of these are
correct.
Correct
Answer:
E) All of these are
correct.
 Question 4
4 out of 4 points
The marketing strategy and plan for any health care organization is
derived from:
Selected
Answer:
E) All of these are
correct.

, Correct
Answer:
E) All of these are
correct.
 Question 5
4 out of 4 points
Strategic health care marketing seeks to satisfy customer needs through
profitable relationships by creating, communicating, and delivering
________ in selected markets.
Selected
Answer:
B) Customer
value
Correct
Answer:
B) Customer
value
 Question 6
4 out of 4 points
Direct-to-consumer advertising:
Selected
Answer:
E) All of these are
correct.
Correct
Answer:
E) All of these are
correct.
 Question 7
4 out of 4 points
For health care marketing to be socially responsible:
Selected
Answer:
F) It must not induce demand for unnecessary procedures, it
must be developed to promote individual well-being, and it must
not target advertising at vulnerable populations
Correct
Answer:
F) It must not induce demand for unnecessary procedures, it
must be developed to promote individual well-being, and it must
not target advertising at vulnerable populations
 Question 8
4 out of 4 points
Which is an example of business-to-business (B2B) marketing?
Selected
Answer:
B) Marketing EKG equipment to physician
practices

, Correct
Answer:
B) Marketing EKG equipment to physician
practices
 Question 9
4 out of 4 points
EHR adoption has been slow as a result of:
Selected
Answer:
F) Physician resistance, lack of implementation
resources, and costs
Correct
Answer:
F) Physician resistance, lack of implementation
resources, and costs
 Question 10
4 out of 4 points
e-health is comprised of the following:
Selected
Answer:
C) The use of telecommunications to delivery
health information
Correct
Answer:
C) The use of telecommunications to delivery
health information
 Question 11
4 out of 4 points
The purposes of the Health Insurance Portability and Accountability Act
include all of the following EXCEPT:
Selected
Answer:
D) Providing health care coverage to
more people
Correct
Answer:
D) Providing health care coverage to
more people
 Question 12
4 out of 4 points
Concerns about health information systems in general and EHRs in
particular include which of the following?
Selected
Answer:
F) All of these are
correct.
Correct
Answer:
F) All of these are