CCI 150 FINAL EXAM Lisa Gary UT| 100 QUESTIONS|
WITH COMPLETE SOLUTIONS
Encoding and Transmission
The basic communication model (Shannon and Weaver) begins with the sender of the
message, who makes a decision to communicate. What does the sender do next after
that?
Temporal Context
You are suddenly transported in time back to the year 1916 and are visiting a university.
You hear a group of students telling jokes you find racist, sexist and offensive, yet they
are all laughing. This is an example of:
all of the above are true
Why did the 1960 Nikon/Kennedy presidential debate call attention to nonverbal
communication?
Kinesics
In class we learned that different cultures have different types of nonverbal
communication. Which of these terms have to do with movement, the idea that how we
walk, gesture, etc. Sends a message?
A radio broadcast "the war of the worlds" caused people to panic, believing
Martians had attacked earth.
According to lecture and textbook, many Americans worried about media effects in 1938
because?
not embarrassing someone/ collectivist
Face saving means ____ and the culture most likely to practice face saving is _____
At any given time, about 20% are paying attention and about 12% are actively
listening
Credit for showing up and listening: We discussed research conducted on college
students to evaluate how they listen in class, researchers would ring a bell to stop class
and then ask what students were thinking about at that moment. Which of the following
is true?
George Gerbner
We saw a video about a man whose research revealed that television consumption
causes people to be more fearful than those watch less TV (mean world syndrome)
Who was he?
true
True or False? The true meaning of language is not the worlds themselves. The true
meaning of language is in the people who say the words.
Words like and or not used in an internet search to get better results
In applied info science, Boolean operators (also called logical operators) what are they?
ABC (Audit Bureau of Circulation)
In applied research, this group is best known for its work with newspapers and
magazines?
true
, True or False? When a researcher used random (probability) sampling and does a good
job of getting that sample, then every person within that population has an equal chance
of being chosen to participate.
true
True or False? Portable people meters are somewhat more accurate than TV-top
monitoring devices because they record TV consumption that happens away from
home.
false
True or False? Despite the name of the profession, public relations practitioners actually
have no duty to act in the public interest. Their loyalty lies strictly with their employer.
Events may change respondent's opinions and results could be influenced by the
person/organization who commissioned the survey.
The book identifies six factors you can use to evaluate survey research to see if the
results are legitimate/valid. Why would you consider when a survey was conducted and
who paid for it?
What is your income
In class we saw an example of an exit poll used in the 2000 presidential election. What
was the last question on that survey?
Nonprofit that produces PSA's for other nonprofits
What is the AD council?
Audience and amount change and task and time frame (both A & B)
Which of the following are parts of an objective statement in advertising
managing relationships
At its most basic level, public relations involves?
localize them
According to what you learned in class, local news media like national and international
stories best when they can do this with them:
The space left for news once the advertising is placed in a newspaper or
magazine
what is a news hole?
The number of advertisements sold for that edition
What determines the size of a newspaper on an average day?
The local stations that are affiliated with the major networks
In television, what does the word "affiliate" typically mean, according to book and
lecture?
clustering
A newspaper chain will often group its papers together by region to cut costs and
operate more efficiently. The term for this is:
The internet removed cost and licensing barriers that kept citizens from
publishing and broadcasting news on their own
As we discussed, how does the term "barrier to entry" relate to the term "Citizen
Journalist"
The idea that news media don't tell us what to think but do tell us what to think
about
According to lecture, agenda setting in news is:
Size or length, placement, audience size
WITH COMPLETE SOLUTIONS
Encoding and Transmission
The basic communication model (Shannon and Weaver) begins with the sender of the
message, who makes a decision to communicate. What does the sender do next after
that?
Temporal Context
You are suddenly transported in time back to the year 1916 and are visiting a university.
You hear a group of students telling jokes you find racist, sexist and offensive, yet they
are all laughing. This is an example of:
all of the above are true
Why did the 1960 Nikon/Kennedy presidential debate call attention to nonverbal
communication?
Kinesics
In class we learned that different cultures have different types of nonverbal
communication. Which of these terms have to do with movement, the idea that how we
walk, gesture, etc. Sends a message?
A radio broadcast "the war of the worlds" caused people to panic, believing
Martians had attacked earth.
According to lecture and textbook, many Americans worried about media effects in 1938
because?
not embarrassing someone/ collectivist
Face saving means ____ and the culture most likely to practice face saving is _____
At any given time, about 20% are paying attention and about 12% are actively
listening
Credit for showing up and listening: We discussed research conducted on college
students to evaluate how they listen in class, researchers would ring a bell to stop class
and then ask what students were thinking about at that moment. Which of the following
is true?
George Gerbner
We saw a video about a man whose research revealed that television consumption
causes people to be more fearful than those watch less TV (mean world syndrome)
Who was he?
true
True or False? The true meaning of language is not the worlds themselves. The true
meaning of language is in the people who say the words.
Words like and or not used in an internet search to get better results
In applied info science, Boolean operators (also called logical operators) what are they?
ABC (Audit Bureau of Circulation)
In applied research, this group is best known for its work with newspapers and
magazines?
true
, True or False? When a researcher used random (probability) sampling and does a good
job of getting that sample, then every person within that population has an equal chance
of being chosen to participate.
true
True or False? Portable people meters are somewhat more accurate than TV-top
monitoring devices because they record TV consumption that happens away from
home.
false
True or False? Despite the name of the profession, public relations practitioners actually
have no duty to act in the public interest. Their loyalty lies strictly with their employer.
Events may change respondent's opinions and results could be influenced by the
person/organization who commissioned the survey.
The book identifies six factors you can use to evaluate survey research to see if the
results are legitimate/valid. Why would you consider when a survey was conducted and
who paid for it?
What is your income
In class we saw an example of an exit poll used in the 2000 presidential election. What
was the last question on that survey?
Nonprofit that produces PSA's for other nonprofits
What is the AD council?
Audience and amount change and task and time frame (both A & B)
Which of the following are parts of an objective statement in advertising
managing relationships
At its most basic level, public relations involves?
localize them
According to what you learned in class, local news media like national and international
stories best when they can do this with them:
The space left for news once the advertising is placed in a newspaper or
magazine
what is a news hole?
The number of advertisements sold for that edition
What determines the size of a newspaper on an average day?
The local stations that are affiliated with the major networks
In television, what does the word "affiliate" typically mean, according to book and
lecture?
clustering
A newspaper chain will often group its papers together by region to cut costs and
operate more efficiently. The term for this is:
The internet removed cost and licensing barriers that kept citizens from
publishing and broadcasting news on their own
As we discussed, how does the term "barrier to entry" relate to the term "Citizen
Journalist"
The idea that news media don't tell us what to think but do tell us what to think
about
According to lecture, agenda setting in news is:
Size or length, placement, audience size
