solution
which of the following is a term for physical goods that are bought and sold?
B. Products
which of the following is a standard term that describes the audience of retail
stores-that is, the people who will buy things from the stores?
D. Customers
which of the following is a term for intangible things, such as providing delivery,
that are sold by retailers?
C. Services
what kind of things does a manufacturer produce?
D. Finished products
which of the following holds large quantities of product that are later sent either
to retail locations or directly to customers?
C. Distribution center
which of the following terms best describes a grower of potatoes?
A. Manufacturer
The majority of retailers are:
A. Independently owned
which of the following is the term for the retailing approach that places the focus
on creating a seamless shopping experience for customers by integrating
multiple channels?
B. Omnichannel
which of the following is the standard definition of a retail ecosystem?
A. An interconnected system of approaches for meeting the goal of retailing, which is to
provide customers with the merchandise and services they want.
Approximately what percentage of U.S jobs are retail jobs, as of 2019?
C. 20-25%
These customers can take a long time to make a purchase decision, and might
return to a retailer several times before making a purchase.
D. Comparison shoppers
These customers tend to make quick purchase decisions, often buying
inexpensive items that are not high importance to them.
B. Impulse buyers
These customers tend to spend a lot of time checking out products and prices
through online sites, visiting different stores and comparing retailer ads.
D. Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not
necessarily include making a purchase.
C. Recreational shoppers
These customers have an early adopter mindset, and want to be recognized as
trendsetters by others.
A. Innovation/ trend buyers
, These shoppers have typically enjoyed and valued positive customer experiences
with a particular retailer.
A. Loyal customers
These shoppers are rarely the first to try new products.
B. Followers
Which of the following is the term for behavior influences that come from a
customer's family and friends?
B. External social cues
Which of the following is the term for behavior influences that come from retailers
marketing?
B. External social cues
Which of the following is the term for behavior influences that come from a
customer's own needs?
C. Internal physical cues
Which of the following is the term for the overall impression gathered from
information that is seen, heard and experienced by customers who encounter a
business, its products and services?
D. Company brand
Which of the following is the term for the unique way that company employees
act with each other and with customers?
C. Company culture
Which of the following best defines quality customer service?
A. Delivering a positive, memorable experience that is more than what the customer
expected.
As of 2019, roughly how much money do U.S. retailers lose annually due to poor
customer service?
C. $60-$70 billion
After one negative experience, approximately what percentage of people say they
will never do business with that company again?
C. 50%
Which of the following does not describe a product feature?
A. Price
Which of the following is a valid reason for you, as an employee, not to escort a
customer to the location of a product that they've asked to see?
C. You're working with another customer and can't leave your area
What's the best way to respond when a customer asks a question about a
product and you don't know the answer?
A. Admit that you don't know the answer and take the customer to a coworker or
supervisor who can help
The type of mindset that best helps you grow and learn as an employee is called?
B. A growth mindset
The type of mindset that limits your ability to grow and learn as an employee is
called?
A. A fixed mindset
Which of the following is valid reason for you, as an employee, not to escort a
customer to the location of a product that they've asked to see?