MKT 305 MKT 305 Quiz 4 Ch 7 Mkt 305Questions and Answers 100% Correct.

Review Test Submission: Quiz 4 (45 points) SKIP TO COURSE MENUSKIP TO TOP FRAME TABS Content Course Consumer Behavior Test Quiz 4 (45 points) Status Completed Attempt Score 45 out of 45 points Instructions This quiz consist of 15 multiple choice questions and covers the material in Chapter 7. Be sure you are in Chapter 7 when you take the quiz.  Question 1 3 out of 3 points Which function of attitudes is based on the concept of reward and punishment? Answer Selected Answer: utilitarian function Correct Answer: utilitarian function  Question 2 3 out of 3 points Which theory’s basic premise is that consumers are motivated to maintain perceived consistency in the relations found in mental systems? Answer Selected Answer: balance theory Correct Answer: balance theory