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Effective Communication and Information Design | BBA | MBA | Management

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This document is designed to provide clear and concise information to the target audience. By utilizing effective communication and information design, the document aims to deliver the intended message in a way that is easy to understand and visually appealing. The layout and formatting of the document have been carefully crafted to ensure that important information is prominently displayed and easy to find. Additionally, the use of clear and concise language helps to ensure that the message is conveyed accurately and effectively. Overall, this document is intended to be a valuable resource for the target audience, providing them with the information they need to make informed decisions or take appropriate actions.

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EFFECTIVE COMMUNICATION

Effective communication is a process of exchanging ideas, thoughts, knowledge and
information such that the purpose or intention is fulfilled in the best possible manner. In
simple words, it is nothing but the presentation of views by the sender in a way best
understood by the receiver.
We can say that it generally involves;
Sender: The person who initiates the process of communication by sending a message;
Receiver: The one to whom the message is to be delivered.

Characteristics of Effective Communication




 Clear Message: The message which the sender wants to convey must be simple, easy
to understand and systematically framed to retain its meaningfulness.
 Correct Message: The information communicated must not be vague or false in any
sense; it must be free from errors and grammatical mistakes.
 Complete Message: Communication is the base for decision making. If the
information is incomplete, it may lead to wrong decisions.
 Precise Message: The message sent must be short and concise to facilitate
straightforward interpretation and take the desired steps.
 Reliability: The sender must be sure from his end that whatever he is conveying is
right by his knowledge. Even the receiver must have trust on the sender and can rely on
the message sent.
 Consideration of the Recipient: The medium of communication and other physical
settings must be planned, keeping in mind the attitude, language, knowledge, education
level and position of the receiver.
 Sender’s Courtesy: The message so drafted must reflect the sender’s courtesy,
humbleness and respect towards the receiver.

, Effective Communication Skills

Conveying a message effectively is an art as well as a skill developed after continuous
practice and experience.




 Observance: A person must possess sharp observing skills to gain more and more
knowledge and information.
 Clarity and Brevity: The message must be drafted in simple words, and it should be
clear and precise to create the desired impact over the receiver.
 Listening and Understanding: The most crucial skill in a person is he must be a good,
alert and patient listener. He must be able to understand and interpret the message well.
 Emotional Intelligence: A person must be emotionally aware and the ability to
influence others from within.
 Self-Efficacy: Also, he/she must have faith in himself and his capabilities to achieve
the objectives of communication.
 Self-Confidence: Being one of the essential communication skills, confidence
enhances the worthiness of the message being delivered.
 Respectfulness: Delivering a message with courtesy and respecting the values,
believes, opinions and ideas of the receiver is the essence of effective communication.
 Non-Verbal Communication: To connect with the receiver in a better way, the sender
must involve the non-verbal means communication too. These include gestures, facial
expressions, eye contact, postures, etc.
 Selection of the Right Medium: Choice of the correct medium for communication is
also a skill. It is necessary to select an appropriate medium according to the situation,
priority of the message, the receiver’s point of view, etc.
 Providing Feedback: Effective communication is always a two-way process. A person
must take as well as give feedback to bring forward the other person’s perspective too.

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Geüpload op
17 augustus 2023
Aantal pagina's
6
Geschreven in
2023/2024
Type
College aantekeningen
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Harshit sharma
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