the new economy
The digital revolu on has placed a whole new set of capabili es in the hands of consumers
and businesses. Consider what consumers have today that they didn’t have yesterday:
A substan al increase in buying power. Buyers today are only a click away from comparing
compe tor prices and product a ributes. They can get answers on the Internet in a ma er
of seconds. They don’t need to drive to stores, park, wait on line, and hold discussions with
salespeople. Consumers can even name the price they want to pay for a hotel room, airline
cket, or mortgage, and see if there are any willing suppliers. Business buyers can run a
reverse auc on where sellers compete during a given me period to capture the buyer’s
business. Buyers can join with others to aggregate their purchases to achieve deeper volume
discounts.
A greater variety of available goods and services. Today a person can order almost anything
over the Internet: furniture, washing machines, management consul ng, medical advice.
Adver ses itself as the world’s largest bookstore, with over 3 million books; no physical
bookstore can match this. Furthermore, buyers can order these goods from anywhere in the
world, which helps people living in countries with very limited local offerings to achieve
great savings. It also means that buyers in countries with high prices can reduce their costs
by ordering in countries with lower prices.
A great amount of informa on about prac cally anything. People can read almost any
newspaper in any language from anywhere in the world. They can access on-line
encyclopedias, dic onaries, medical informa on, movie ra ons, consumer reports, and
countless other informa on sources.
A greater ease in interac ng and placing and receiving orders. Today’s buyers can place
orders from home, office, or mobile phone 24 hours a day, 7 days a week, and the orders will
be delivered to their home or office quickly.
An ability to compare notes on products and services. Today’s customers can enter a chat
room centered on some area of common interest and exchange informa on and opinions.
Movie lovers can visit any number of movie chat rooms to share ideas.
The digital revolu on has placed a whole new set of capabili es in the hands of consumers
and businesses. Consider what consumers have today that they didn’t have yesterday:
A substan al increase in buying power. Buyers today are only a click away from comparing
compe tor prices and product a ributes. They can get answers on the Internet in a ma er
of seconds. They don’t need to drive to stores, park, wait on line, and hold discussions with
salespeople. Consumers can even name the price they want to pay for a hotel room, airline
cket, or mortgage, and see if there are any willing suppliers. Business buyers can run a
reverse auc on where sellers compete during a given me period to capture the buyer’s
business. Buyers can join with others to aggregate their purchases to achieve deeper volume
discounts.
A greater variety of available goods and services. Today a person can order almost anything
over the Internet: furniture, washing machines, management consul ng, medical advice.
Adver ses itself as the world’s largest bookstore, with over 3 million books; no physical
bookstore can match this. Furthermore, buyers can order these goods from anywhere in the
world, which helps people living in countries with very limited local offerings to achieve
great savings. It also means that buyers in countries with high prices can reduce their costs
by ordering in countries with lower prices.
A great amount of informa on about prac cally anything. People can read almost any
newspaper in any language from anywhere in the world. They can access on-line
encyclopedias, dic onaries, medical informa on, movie ra ons, consumer reports, and
countless other informa on sources.
A greater ease in interac ng and placing and receiving orders. Today’s buyers can place
orders from home, office, or mobile phone 24 hours a day, 7 days a week, and the orders will
be delivered to their home or office quickly.
An ability to compare notes on products and services. Today’s customers can enter a chat
room centered on some area of common interest and exchange informa on and opinions.
Movie lovers can visit any number of movie chat rooms to share ideas.
