What is Graphic Design?
, What is Graphic Design?
What is Graphic Design?
Types of Graphic Design
• image based design
• type based design
• image and type design
• symbols, logos and logotypes
The Graphic Design Process
• briefing
• design
• artwork
• production
, What is Graphic Design?
Suppose you want to announce or sell something, inform or persuade someone,
explain a complicated system or demonstrate a process. In other words, you have
a message you want to communicate. How do you “send” it? You could tell people
one by one or broadcast by radio or loudspeaker. That’s verbal communication.
But if you use any visual medium at all—if you make a poster; type a letter; create
a business logo, a magazine ad, or an album cover; even make a computer printout—
you are using a form of visual communication called graphic design.
Album
s Covers
Letter Business
Cards Packaging
s
Poster
Magazi
ne
Logos Book Ad
Covers
, What is Graphic Design?
What is Graphic Design?
Types of Graphic Design
• image based design
• type based design
• image and type design
• symbols, logos and logotypes
The Graphic Design Process
• briefing
• design
• artwork
• production
, What is Graphic Design?
Suppose you want to announce or sell something, inform or persuade someone,
explain a complicated system or demonstrate a process. In other words, you have
a message you want to communicate. How do you “send” it? You could tell people
one by one or broadcast by radio or loudspeaker. That’s verbal communication.
But if you use any visual medium at all—if you make a poster; type a letter; create
a business logo, a magazine ad, or an album cover; even make a computer printout—
you are using a form of visual communication called graphic design.
Album
s Covers
Letter Business
Cards Packaging
s
Poster
Magazi
ne
Logos Book Ad
Covers
