MBA 645 8-2 Quiz Overall Grade (Highest Attempt) – A-
Southern New Hampshire University
Your work has been saved and submitted
Attempt Score - A
Overall Grade (Highest Attempt) - A
Question 1 points
Identify key stakeholders’ groups of a brand. Select all that
apply.
Question options:
Suppliers and vendors to your company Local and state government agencies Shareholders of your
company Employees of your company
The communities where you do business
The suppliers of competitors in the industry
Hide question 1 feedback
Stakeholders are individuals or groups who have an active interest in a brand.
Question 2 points
Which of the following are valid consumer research methods?
Select all that apply.
Question options:
Oversee the hiring and training of employees in the organization
Surveys
Asking your friends’ and neighbors’ opinions
Focus groups
Formal social media listening
Hide question 2 feedback
Marketing research must be formal in nature to be trusted and relevant. Word of mouth, while
important, is not quantitative and therefore not a valid form of research.
Question 3 points
What is the role of marketing? Select one.
Question options:
Increase awareness of the brand to a target market
Direct contact with the customer to achieve revenue growth
This study source was downloaded by 100000866603821 from CourseHero.com on 08-29-2023 11:20:28 GMT -05:00
https://www.coursehero.com/file/210708713/MBA-645-8-2-Quizdocx/
Southern New Hampshire University
Your work has been saved and submitted
Attempt Score - A
Overall Grade (Highest Attempt) - A
Question 1 points
Identify key stakeholders’ groups of a brand. Select all that
apply.
Question options:
Suppliers and vendors to your company Local and state government agencies Shareholders of your
company Employees of your company
The communities where you do business
The suppliers of competitors in the industry
Hide question 1 feedback
Stakeholders are individuals or groups who have an active interest in a brand.
Question 2 points
Which of the following are valid consumer research methods?
Select all that apply.
Question options:
Oversee the hiring and training of employees in the organization
Surveys
Asking your friends’ and neighbors’ opinions
Focus groups
Formal social media listening
Hide question 2 feedback
Marketing research must be formal in nature to be trusted and relevant. Word of mouth, while
important, is not quantitative and therefore not a valid form of research.
Question 3 points
What is the role of marketing? Select one.
Question options:
Increase awareness of the brand to a target market
Direct contact with the customer to achieve revenue growth
This study source was downloaded by 100000866603821 from CourseHero.com on 08-29-2023 11:20:28 GMT -05:00
https://www.coursehero.com/file/210708713/MBA-645-8-2-Quizdocx/
