UNIT - I
, UNIT - 1
Managerial Economics – Meaning,
Nature and Scope – Managerial
Economics and Business Decision
making – Role of Managerial
economist – Fundamental
concepts of Managerial
Economics – Demand Analysis –
Meaning, Determinants and Types
of Demand – Elasticity of Demand.
, Introduction
ECONOMICS:
A social science that analyzes production,
distribution, and consumption of goods and
services.
It explains
How economies works?
How economic agents reacts? and
How society chooses to allocate its scarce
resources for present and future consumption?
, Micro Economics
• Studies the behaviour of how the individual
modern household firms makes decision.
• It examines how the decisions and
behavioural factors affect the supply and
demand for goods and services, which
determines price, quantity and quality.
• It analyses market failure on Where?, Why?
etc., and theoritical conditions for perfect
competition.