Questions and Answers Correct
Operations Management (why a student needs to understand it)
heart of the creation of wealth for business and the improvement in the living standard
of citizens of all countries
1. delivery speed
2. variety
3. customization
4. low cost operations
Amazon's defined 4 competitive priorities
3 dimensions of operations and sustainability
economic, environmental, and social
Operations Management
The systematic design, direction, and control of processes that transform inputs into
services and products for internal, as well as external, customers
process
an activity or group of activities that takes one or more inputs, transforms them, and
provides one or more outputs for its customers
operations
group of resources performing all or part of one or more processes
supply chain
linked together processes
Supply Chain Management
the alignment of a firm's processes with those of its suppliers and customers to match
the flow of materials , services, and information with customer demand
Inputs
can include a combination of human resources, capital, purchased material and
services, land and energy
outputs
can be services (that can take the form of information) or tangible products
external customers
other businesses or individuals who provide the resources, services, products, and
materials for the firm's short and long-term needs.
internal customers
employees or processes that supply important information or materials
nested process
the concept of a process within a process
on a continuum or with manufacturing processes on one end and service
processes on the other end
ways process can be mapped
1. the nature of their output (manufacturing = physical products, service =
intangible products)
2. the degree of customer contact (manufacturing = low degree, service = high
degree)
, 2 key differences between manufacturing and service processes are:
less
classifications at the process level are __________ ambiguous than classifications at
the firms level
service, manufacture a product
a firm can provide a __________ and ________________
the link between processes and performance (internal and external processes)
A supply chain reinforces...
core processes
a set of activities that delivers value to external customers
supplier relation process, new service/product development process, order
fulfillment process, and customer relationship process
4 core processes:
support process
provides vital resources and inputs to the core processes and is essential to the
management of the business
Corporate Strategy
important to understand and keep the ________________ in mind before you start
making decisions on operations management
trade-offs
operations management is full of ______________
1. Marketing strategy
2. operations strategy
3. financial strategy
3 examples of functional areas
corporate strategy
represents the overall direction for the company
1. corporate strategy
2. market analysis
3. competitive priorities
4. competitive capabilities
general framework to understand the connection among:
Corporate Strategy
provides an overall direction that serves as the framework for carrying out all the
organization's functions
1. environmental scanning
2. developing core competencies
3. developing core processes
4. developing global strategies
developing a corporate strategy involves:
Market Analysis
involves segmenting a firm's customers based on clear characteristics and then
identifying the needs of each segment, including price, quality, customization, delivery
system, and volume needs
Competitive Priorities