MGT-325: Creating a Communications Plan
Name: xxxxxxxxxx
Directions: Using the question prompts provided on the Communication Plan page of this template, address each of the following sections.
• Key Stakeholders
• Key Activities
• Communications Team
• Communication Goals
• Key Messages and Stories
• Target Personas
• Communication Channels and Techniques
• Communications Budget
• Tracking/Measuring Results
Company Name:
Summary: In 300-350 words, write a summary of your findings based on your research documented on the Communication
Plan page of this template. Reference and cite four or five research sources within the summary. List sources in the space
provided on References page of this template and include in-text-citation in the Communication Plan chart as needed to support
your claims.
Based on the article, the most widely used communication channel by CEOs is email followed by face-to-face communication.
The research established that 83.5% of CEOs prefer email as their best communication channel (Men, 2015). Based on Quirke
(2017), email is more preferable because it offers convenience. Besides, it keeps records for conversations between the CEO,
employees, and the management team. Also, the CEOs can leverage email to share memos, newsletters, posters, flyers, and
1
Name: xxxxxxxxxx
Directions: Using the question prompts provided on the Communication Plan page of this template, address each of the following sections.
• Key Stakeholders
• Key Activities
• Communications Team
• Communication Goals
• Key Messages and Stories
• Target Personas
• Communication Channels and Techniques
• Communications Budget
• Tracking/Measuring Results
Company Name:
Summary: In 300-350 words, write a summary of your findings based on your research documented on the Communication
Plan page of this template. Reference and cite four or five research sources within the summary. List sources in the space
provided on References page of this template and include in-text-citation in the Communication Plan chart as needed to support
your claims.
Based on the article, the most widely used communication channel by CEOs is email followed by face-to-face communication.
The research established that 83.5% of CEOs prefer email as their best communication channel (Men, 2015). Based on Quirke
(2017), email is more preferable because it offers convenience. Besides, it keeps records for conversations between the CEO,
employees, and the management team. Also, the CEOs can leverage email to share memos, newsletters, posters, flyers, and
1
