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Samenvatting HTRO, dienstenmarketing 1.4

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Dit is een samenvatting van dienstenmarketing 1.4. Alle lesstof is uitgebreid samengevat in dit bestand.

Institution
Hogeschool InHolland (InHolland)
Course
Dienstenmarketing 1.4

Content preview

Dienstenmarketing 1.4

Dienstverleningsbranches

Wat is dienstenmarketing? =
(Onderwijs, schoonmaak)


Wat zijn diensten?
- Ontastbaar
- Onscheidbaarheid/ Vergankelijkheid (bederfelijk)
- Variabiliteit (Heterogeniteit)
- Interactiviteit
Kenmerken van diensten =


Zuiver tastbaar artikel = Brood
Tastbaar begeleid door dienst = Computer
Hybride aanbod = Een tap
Dienst met onderst. Goederen = Pinpas
Zuivere dienst = Schoonmaak
Ontastbaar =
- Fysiek ontastbaar
- Mentaal ontastbaar  preceived risk.
Vergankelijkheid =
Gelijk moment van productie en consumptie
Niet op voorraad, dus…
Overschot van de vraag  Nee-verkoop, lang wachten
Als je iets verkoopt en het is er niet, dan loop je veel geld mis.
Optimale capaciteit  Ideaal: winst, personeel, klant
Overschot van capaciteit  Inefficiëntie kostenprobleem
Capaciteitsmanagement
Vraagfluctuatie
Chase demand: sturen op het levelen van de vraag
Flexibiliteit in capaciteit
Level capacity: Sturen op het elastisch krijgen van de capaciteit.
Capaciteit aanpassen.


Yieldmanagement = maximalisatie van de opbrengst
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Connected book

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Philip Kotler, Gary Armstrong Principes van marketing
  • juni 2013
  • 9789043022484
  • 6

Written for

Institution
Hogeschool InHolland (InHolland)
Study
Hoger Toeristisch en Recreatief Onderwijs
Course
Dienstenmarketing 1.4
All documents for this subject (6)

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Uploaded on
June 11, 2017
Number of pages
17
Written in
2016/2017
Type
SUMMARY

Subjects

  • htro
  • dienstenmarketing
  • marketing
  • 14
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