NRF Certification Test Latest Update
Already Graded A
brick-and-mortar ✔✔the presence of a physical storefront and face-to-face customer experiences
closeout stores ✔✔off-price stores that offer an assortment of brand-name merchandise at a
significant discount off the manufacturer's price
commercial cue ✔✔advertising message that impacts purchase decisions
comparison shopper ✔✔the customer who spends time searching for the best price or deal on the
item she is looking to purchase
convenience stores ✔✔these stores aim at providing their customers a convenient shopping
experience. the general merchandise stores are easily accessible, small in size, with quick
shopping and easy checkout
corporate chain ✔✔a company that operates multiple stores under common ownership, and
usually has centralized decision-making
, demographics ✔✔quantifiable information about a customer such as household size, income,
education, occupation, and place of residence
department stores ✔✔these stores offer good service and a broad variety and assortment of
products of mid-to-high quality
direct selling ✔✔salespeople contact customers directly in a convenient location, often at a
customer's home; demonstrate product benefits; take orders; and deliver the products or perform
the services
discount selling ✔✔these retailers offer a broad variety of merchandise, limited service, and low
prices
distribution channel ✔✔the chain of businesses through which a good or service passes until it
reaches the end customer
diverse shopper ✔✔this buyer is hard to predict or to understand. he shops in many different
places and is not obviously influenced by any one retail element
Already Graded A
brick-and-mortar ✔✔the presence of a physical storefront and face-to-face customer experiences
closeout stores ✔✔off-price stores that offer an assortment of brand-name merchandise at a
significant discount off the manufacturer's price
commercial cue ✔✔advertising message that impacts purchase decisions
comparison shopper ✔✔the customer who spends time searching for the best price or deal on the
item she is looking to purchase
convenience stores ✔✔these stores aim at providing their customers a convenient shopping
experience. the general merchandise stores are easily accessible, small in size, with quick
shopping and easy checkout
corporate chain ✔✔a company that operates multiple stores under common ownership, and
usually has centralized decision-making
, demographics ✔✔quantifiable information about a customer such as household size, income,
education, occupation, and place of residence
department stores ✔✔these stores offer good service and a broad variety and assortment of
products of mid-to-high quality
direct selling ✔✔salespeople contact customers directly in a convenient location, often at a
customer's home; demonstrate product benefits; take orders; and deliver the products or perform
the services
discount selling ✔✔these retailers offer a broad variety of merchandise, limited service, and low
prices
distribution channel ✔✔the chain of businesses through which a good or service passes until it
reaches the end customer
diverse shopper ✔✔this buyer is hard to predict or to understand. he shops in many different
places and is not obviously influenced by any one retail element
