GCU MKT 315 FINAL EXAM 2023-2024 EXAM WITH
QUESTIONS AND CORRECT ANSWERS 100% VERIFIED
A message is conveyed by means of an ___, such as a sales person or advertising
media - ANSWER-channel of communication
the process of having a sender transform an idea into a set of symbols in
communication is - ANSWER-encoding
the info sent by a source reciever in the communication process is called - ANSWER-a
message
profit equation - ANSWER-total revenue minus total cost
total money recieved from sale of a product is - ANSWER-total revenue
after a reciever responds to a message, the senders interpretation of it is called -
ANSWER-feedback
form of communication seeks to influence feelings/opinions is referred to as - ANSWER-
public relations
stage of personnel selling process to ensure customer satisfaction - ANSWER-follow up
personal selling process encompasses ___ distinct selling stages - ANSWER-6
any form of nonpersonnel communication of a product, service is referred to as -
ANSWER-advertising
pull strategy - ANSWER-consumers ask retailers for the product
salesperson who processes routine orders - ANSWER-order taker
2 types of personnel selling - ANSWER-order taking
order getting
combination compensation plan - ANSWER-paid salary plus commission on sales or
profits generated
social media site - ANSWER-social network
click-thru rate - ANSWER-how many people click on the website
electronic junk mail - ANSWER-spam
QUESTIONS AND CORRECT ANSWERS 100% VERIFIED
A message is conveyed by means of an ___, such as a sales person or advertising
media - ANSWER-channel of communication
the process of having a sender transform an idea into a set of symbols in
communication is - ANSWER-encoding
the info sent by a source reciever in the communication process is called - ANSWER-a
message
profit equation - ANSWER-total revenue minus total cost
total money recieved from sale of a product is - ANSWER-total revenue
after a reciever responds to a message, the senders interpretation of it is called -
ANSWER-feedback
form of communication seeks to influence feelings/opinions is referred to as - ANSWER-
public relations
stage of personnel selling process to ensure customer satisfaction - ANSWER-follow up
personal selling process encompasses ___ distinct selling stages - ANSWER-6
any form of nonpersonnel communication of a product, service is referred to as -
ANSWER-advertising
pull strategy - ANSWER-consumers ask retailers for the product
salesperson who processes routine orders - ANSWER-order taker
2 types of personnel selling - ANSWER-order taking
order getting
combination compensation plan - ANSWER-paid salary plus commission on sales or
profits generated
social media site - ANSWER-social network
click-thru rate - ANSWER-how many people click on the website
electronic junk mail - ANSWER-spam
