JOURNALISM AND MASS COMMUNICATION
COMMUNICATION CONCEPTS
COMMUNICATION AND DEFINITIONS
Introduction
Communication is a part of life and mankind uses communication to
conduct day-to-day affairs. Communication is the integral part of life
and man uses either language or gestures or body language to
communicate.Communication is the process of exchanging
information, ideas, thoughts, and feelings between individuals or
groups. It's like a bridge that connects people, allowing them to
understand and connect with one another. In everyday life,
communication is everywhere, from speaking with friends to texting,
writing emails, or even non-verbal expressions like body language.
The Universal Communication Law posited by S.F Scudder (1980)
states the “All living entities, beings and creatures communicate”.All
living beings communicate through movements, sounds, reactions,
physical change, gestures , languages and breath. Communication
is a means of survival for one and all.Communication is an ever
continuing process. It is necessary to human, animal and vegetable
existence as life it self
,Communication is like the air we breathe – essential for our survival
and growth. It's how we share thoughts, feelings, ideas, and
information with others. Imagine a world without communication: no
talking, no writing, no gestures. We would be isolated, unable to
understand each other's needs or express ourselves. In every
aspect of life, from personal relationships to business dealings,
communication plays a vital role.
What is Communication?
Communication is the process of sending and receiving messages.
It involves a sender, a message, a medium, and a receiver. The
sender is the one sharing the information, the message is the
content being shared, the medium is the channel used (like
speaking, writing, or using body language), and the receiver is the
one who gets and interprets the message. Effective communication
is when the receiver understands the sender's intended message
accurately.
Communication is the process of exchanging information, ideas,
thoughts, feelings, or messages between individuals or groups
using various methods and mediums. It is an essential aspect of
human interaction and plays a crucial role in conveying thoughts,
emotions, and intentions.
, Communication can take place through various channels, including
spoken or written language, body language, gestures, facial
expressions, visual aids, and technology-mediated means such as
phone calls, emails, text messages, video conferencing, and social
media platforms.
Effective communication involves not only transmitting information
but also ensuring that the message is understood by the intended
recipient. It requires both the sender and receiver to actively
participate in the exchange and often involves feedback to confirm
comprehension.
Key components of communication include:
❖ Sender: The person or entity who initiates the communication
by encoding and transmitting a message.
❖ Message: The content or information being conveyed through
communication.
❖ Channel: The medium or method used to transmit the
message, such as speech, writing, or digital media.
❖ Receiver: The individual or group who receives and decodes
the message.