Test Bank for The Psychology of Attitudes and Attitude Change, 3rd Edition, Gregory R. Maio,

TEST BANK FOR THE PSYCHOLOGY OF
ATTITUDES AND ATTITUDE CHANGE,
3RD EDITION, GREGORY R. MAIO, BAS
VERPLANKEN, GEOFFREY HADDOCK

, Instructor Exam Multiple Choice
Questions
Chapter 1: What are attitudes and how are they measured?

Correct answers are in bold.

1. Who proposed that attitudes are mental associations between an attitude object and
evaluations of the object?
a. Alice Eagly
b. Richard Petty
c. Shelley Chaiken
d. Russell Fazio


2. In the 1960s, attitude research was stimulated by the rise of which perspective in social
psychology?
a. gestaltism
b. social cognition
c. social attribution
d. interactionism


3. In theory, how does Evaluative Priming work as a measure of attitude?
a. Presentation of an attitude object automatically activates an evaluation of it, making
people faster to identify congruent adjectives over incongruent ones.
b. Presentation of the attitude object automatically activates extrapersonal associations with
the object, improving attention to relevant words.
c. Presentation of the attitude object across trials improves memory performance for words
that share the same connotation.
d. Presentation of the attitude object across trials improves attention to words that share the
same connotation.