MKT-445 Exam 1 ch. 1-6 GCU, Exam Review Questions and answers, 100% Accurate. VERIFIED.

MKT-445 Exam 1 ch. 1-6 GCU, Exam Review Questions and answers, 100% Accurate. VERIFIED. Marketing - -Activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large Marketing Concept - -Philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition marketing strategy - -a plan of action designed to promote and sell a product or service Marketing Research - -Process of designing, gathering , analyzing and reporting information that may be used to solve specific marketing problems Market research - -Systematic gathering, recording, and analyzing of with respect to a particular market where market refers to a specific group in a specific geographical area