“There is a wide range of factors that motivate tourists to travel. These
factors, which are also called motivators, have been studied from
different perspective.” Critically analyze the pertinence of these
motivating factors.
Introduction
Tourist motivation is closely associated with destination’s competitive advantage and
image. For example if we take Mauritius, as tourism is an important sector of its
economy, it can be argued that the push and pull travel motivations of foreign tourists to
Mauritius have significant policy and managerial implications for the country’s core
attractions and support services in tourism. These are fundamental in extending length of
stay, increasing satisfaction and enhancing destination loyalty of foreign tourists.
Maslow’s Pyramid of Motivation
Maslow’s Pyramid of Motivation states that all people experience five needs at different
times depending on individual priorities. The five needs are: physiological needs, safety
and security needs, social needs, esteem, self-actualisation. Maslow assigns these needs
in an order of hierarchy accordingly an individual will be motivated to fulfil a higher-
level need only when a lower level has been satisfied. Abraham Maslow sought to
explain why people are driven by particular needs at particular times. His answer is that
human needs are arranged in a hierarchy, from most pressing to least pressing. A person
tries to satisfy the most important need first. When that is satisfied, it will stop being a
motivator. As each important need is satisfied, the next most important need will come
into play.
, Physiological Needs
The basic physiological needs are probably fairly apparent—these include the things that
are vital to our survival. Some examples of physiological needs include:
Food
Water
Breathing
Homeostasis
In addition to the basic requirements of nutrition, air and temperature regulation, the
physiological needs also include such things as shelter and clothing. Maslow also
included sexual reproduction in this level of the hierarchy of needs since it is essential to
the survival and propagation of the species.
Security and Safety Needs
As we move up to the second level of Maslow’s hierarchy of needs, the requirements
start to become a bit more complex. At this level, the needs for security and safety
become primary. People want control and order in their lives, so this need for safety and
security contributes largely to behaviors at this level.
Some of the basic security and safety needs include:
Financial security
Heath and wellness
Safety against accidents and injury
Finding a job, obtaining health insurance and health care, contributing money to a
savings account, and moving into a safer neighborhood are all examples of actions
motivated by the security and safety needs. Together, the safety and physiological levels
of the hierarchy make up what is often referred to as the basic needs.
Social Needs
factors, which are also called motivators, have been studied from
different perspective.” Critically analyze the pertinence of these
motivating factors.
Introduction
Tourist motivation is closely associated with destination’s competitive advantage and
image. For example if we take Mauritius, as tourism is an important sector of its
economy, it can be argued that the push and pull travel motivations of foreign tourists to
Mauritius have significant policy and managerial implications for the country’s core
attractions and support services in tourism. These are fundamental in extending length of
stay, increasing satisfaction and enhancing destination loyalty of foreign tourists.
Maslow’s Pyramid of Motivation
Maslow’s Pyramid of Motivation states that all people experience five needs at different
times depending on individual priorities. The five needs are: physiological needs, safety
and security needs, social needs, esteem, self-actualisation. Maslow assigns these needs
in an order of hierarchy accordingly an individual will be motivated to fulfil a higher-
level need only when a lower level has been satisfied. Abraham Maslow sought to
explain why people are driven by particular needs at particular times. His answer is that
human needs are arranged in a hierarchy, from most pressing to least pressing. A person
tries to satisfy the most important need first. When that is satisfied, it will stop being a
motivator. As each important need is satisfied, the next most important need will come
into play.
, Physiological Needs
The basic physiological needs are probably fairly apparent—these include the things that
are vital to our survival. Some examples of physiological needs include:
Food
Water
Breathing
Homeostasis
In addition to the basic requirements of nutrition, air and temperature regulation, the
physiological needs also include such things as shelter and clothing. Maslow also
included sexual reproduction in this level of the hierarchy of needs since it is essential to
the survival and propagation of the species.
Security and Safety Needs
As we move up to the second level of Maslow’s hierarchy of needs, the requirements
start to become a bit more complex. At this level, the needs for security and safety
become primary. People want control and order in their lives, so this need for safety and
security contributes largely to behaviors at this level.
Some of the basic security and safety needs include:
Financial security
Heath and wellness
Safety against accidents and injury
Finding a job, obtaining health insurance and health care, contributing money to a
savings account, and moving into a safer neighborhood are all examples of actions
motivated by the security and safety needs. Together, the safety and physiological levels
of the hierarchy make up what is often referred to as the basic needs.
Social Needs
