Magento 2 Solutions Specialist Training

What is the difference between omnichannel and multichannel retailing? - Answer- • Multichannel means that each channel of interacting with a company is siloed. There is little organization and universal strategy. Seems to be mostly an anti-pattern. • Omnichannel is where all lines of access to the company are coordinated. Similar teams. The goal is to reduce the friction across the experiences and make it as seamless as possible How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on? - Answer- - Duplicate content is bad. Thus, the rel="canonical" meta tag is very important to tell Google what is the "master" page. Magento by default brings in this issue with products: products are viewable just under the root domain ( on will make that tag point to the product under the root domain. • Meta content (meta description?): is a shortened description that is often used by Google under the title of the page (the title tag). This is very important that there aren't duplicate descriptions as these can be customized to increase a customer's likelihood of clicking your url. • Keyword search terms in product description: again, what are people searching for to land on your product? These words need to be included in the product description. Not as a "keyword list" at the end (which Google won't like), but included in human readable sentences and thoughts that make sense. • In the baked-in catalog search, the attribute weight determines how likely Magento will return a match from that attribute.