Export planning
Exporting:
Marketing, selling, distributing goods or services in other countries
Internationalisation:
Activities across borders
EPRG model of Perlmutter
Ethnocentric organization (Home market)
Polycentric organization (Locally oriented)
Region-centric organisation (regional market needs)
Geocentric organization (Transnational)
, Drivers for export development
Market development as strategy
Need to follow the customer
Competition
Opportunities
H.2
Vision: What you want to become in the future
Mission: What you are, why you exist
Business definition by Abell
• What (customer needs), for whom (target group), how (technologies)
Exporting:
Marketing, selling, distributing goods or services in other countries
Internationalisation:
Activities across borders
EPRG model of Perlmutter
Ethnocentric organization (Home market)
Polycentric organization (Locally oriented)
Region-centric organisation (regional market needs)
Geocentric organization (Transnational)
, Drivers for export development
Market development as strategy
Need to follow the customer
Competition
Opportunities
H.2
Vision: What you want to become in the future
Mission: What you are, why you exist
Business definition by Abell
• What (customer needs), for whom (target group), how (technologies)
