PESTEL analysis
, Political
• When is the country's next local, state, or national election? How could this change governmen
regional policy?
• Who are the most likely contenders for power? What are their views on business policy, and on
other policies that afect your organization?
• Depending on the country, how well developed are property rights and the rule of law, and how
widespread are corruption and organized crime? How are these situations likely to change, and
is this likely to afect you?
• Could any pending legislation or taxation changes afect your business, either positively or
negatively?
• How will business regulation, along with any planned changes to it, afect your business? And is
there a trend towards regulation or deregulation?
• How does government approach corporate policy, corporate social responsibility, environmenta
issues, and customer protection legislation? What impact does this have, and is it likely to chan
• What is the likely timescale of proposed legislative changes?
• Are there any other political factors that are likely to change?
, Political
• When is the country's next local, state, or national election? How could this change governmen
regional policy?
• Who are the most likely contenders for power? What are their views on business policy, and on
other policies that afect your organization?
• Depending on the country, how well developed are property rights and the rule of law, and how
widespread are corruption and organized crime? How are these situations likely to change, and
is this likely to afect you?
• Could any pending legislation or taxation changes afect your business, either positively or
negatively?
• How will business regulation, along with any planned changes to it, afect your business? And is
there a trend towards regulation or deregulation?
• How does government approach corporate policy, corporate social responsibility, environmenta
issues, and customer protection legislation? What impact does this have, and is it likely to chan
• What is the likely timescale of proposed legislative changes?
• Are there any other political factors that are likely to change?
