MOBILE
PRIVACY
,PRIVACY CONCERNS ARE RIFE ACROSS THE WEB,
BUT ARE MORE PREVALENT THAN EVER, WHEN YOU
ARE TALKING ABOUT A DEVICE THAT MOST OF US
CARRY AROUND WITH US ALL DAY, EVERY DAY: A
DEVICE THAT KNOWS EXACTLY WHERE WE ARE,
WHEN FOR HOW LONG.
,HOW MUCH DATA DO CONSUMERS REALLY WANT
TO SHARE WITH MARKETERS ANYWAY?
• FROM A MARKETER’S PERSPECTIVE THE MORE
DATA WE HAVE ABOUT A PROSPECT, THE MORE
EFFECTIVELY WE CAN DELIVER USEFUL,
RELEVANT, TIMELY INFORMATION TO THEM,
EXACTLY WHEN AND WHERE THEY NEED IT. THAT
ALL SOUNDS GREAT FOR THE CONSUMER TOO…
, • MOST RESPONSIBLE MARKETERS REALIZE THAT
SENDING MOBILE ADVERTISING WITHOUT THE
RELEVANT PERMISSION OR CONSENT CAUSES
MORE HARM THAN GOOD. THE MOBILE
EQUIVALENT OF EMAIL SPAM IS ONLY GOING TO
TURN CONSUMERS OFF IN AN ERA WHEN YOU
REALLY NEED TO BE ENGAGING IN A PRODUCTIV
AND ENDURING RELATIONSHIP WITH THEM
PRIVACY
,PRIVACY CONCERNS ARE RIFE ACROSS THE WEB,
BUT ARE MORE PREVALENT THAN EVER, WHEN YOU
ARE TALKING ABOUT A DEVICE THAT MOST OF US
CARRY AROUND WITH US ALL DAY, EVERY DAY: A
DEVICE THAT KNOWS EXACTLY WHERE WE ARE,
WHEN FOR HOW LONG.
,HOW MUCH DATA DO CONSUMERS REALLY WANT
TO SHARE WITH MARKETERS ANYWAY?
• FROM A MARKETER’S PERSPECTIVE THE MORE
DATA WE HAVE ABOUT A PROSPECT, THE MORE
EFFECTIVELY WE CAN DELIVER USEFUL,
RELEVANT, TIMELY INFORMATION TO THEM,
EXACTLY WHEN AND WHERE THEY NEED IT. THAT
ALL SOUNDS GREAT FOR THE CONSUMER TOO…
, • MOST RESPONSIBLE MARKETERS REALIZE THAT
SENDING MOBILE ADVERTISING WITHOUT THE
RELEVANT PERMISSION OR CONSENT CAUSES
MORE HARM THAN GOOD. THE MOBILE
EQUIVALENT OF EMAIL SPAM IS ONLY GOING TO
TURN CONSUMERS OFF IN AN ERA WHEN YOU
REALLY NEED TO BE ENGAGING IN A PRODUCTIV
AND ENDURING RELATIONSHIP WITH THEM
