GREEN
MARKETING
,PATAGONIA
- PATAGONIA IS A GREAT EXAMPLE OF A BRAND THAT
PROMOTES GREEN MARKETING WITHOUT FALLING INTO
THE TRAP OF TRYING TO CONVINCE CUSTOMERS THAT
EVERY ASPECT OF THEIR BUSINESS IS SUSTAINABLE
- THE RETAIL BRAND CLEARLY COMMUNICATES WITH
CUSTOMERS ABOUT THE MATERIALS THEY USE THAT STIL
NEED GREEN ALTERNATIVES AND MAKES SURE THE REST
, - IN ADDITION TO THEIR OWN BUSINESS PRACTICES,
PATAGONIA ALSO DONATED MILLIONS OF DOLLARS TO
SUSTAINABLE AGRICULTURE PROGRAMS, ENDANGERED
SPECIES PROTECTION GROUPS, CORAL REEF RESTORATION
PROGRAMS AND INITIATES THAT WORK TO RESTORE
FORESTS
MARKETING
,PATAGONIA
- PATAGONIA IS A GREAT EXAMPLE OF A BRAND THAT
PROMOTES GREEN MARKETING WITHOUT FALLING INTO
THE TRAP OF TRYING TO CONVINCE CUSTOMERS THAT
EVERY ASPECT OF THEIR BUSINESS IS SUSTAINABLE
- THE RETAIL BRAND CLEARLY COMMUNICATES WITH
CUSTOMERS ABOUT THE MATERIALS THEY USE THAT STIL
NEED GREEN ALTERNATIVES AND MAKES SURE THE REST
, - IN ADDITION TO THEIR OWN BUSINESS PRACTICES,
PATAGONIA ALSO DONATED MILLIONS OF DOLLARS TO
SUSTAINABLE AGRICULTURE PROGRAMS, ENDANGERED
SPECIES PROTECTION GROUPS, CORAL REEF RESTORATION
PROGRAMS AND INITIATES THAT WORK TO RESTORE
FORESTS
