Seventh Edition
DIGITAL
MARKETING
STRATEGY, IMPLEMENTATION
AND PRACTICE
Dave Chaffey
Fiona Ellis-Chadwick
06/12/2018 13:45
, Digital
Marketing
F01 Digital Marketing 41579 Contents.indd 1 11/12/18 8:28 PM
, At Pearson, we have a simple mission: to help people
make more of their lives through learning.
We combine innovative learning technology with trusted
content and educational expertise to provide engaging
and effective learning experiences that serve people
wherever and whenever they are learning.
From classroom to boardroom, our curriculum materials, digital
learning tools and testing programmes help to educate millions
of people worldwide – more than any other private enterprise.
Every day our work helps learning flourish, and
wherever learning flourishes, so do people.
To learn more, please visit us at www.pearson.com/uk
F01 Digital Marketing 41579 Contents.indd 2 11/12/18 8:28 PM
, Seventh Edition
Digital
Marketing
Dave Chaffey
Fiona Ellis-Chadwick
Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney
Dubai • Singapore • Hong Kong • Tokyo • Seoul • Taipei • New Delhi
Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan
F01 Digital Marketing 41579 Contents.indd 3 11/12/18 8:28 PM
DIGITAL
MARKETING
STRATEGY, IMPLEMENTATION
AND PRACTICE
Dave Chaffey
Fiona Ellis-Chadwick
06/12/2018 13:45
, Digital
Marketing
F01 Digital Marketing 41579 Contents.indd 1 11/12/18 8:28 PM
, At Pearson, we have a simple mission: to help people
make more of their lives through learning.
We combine innovative learning technology with trusted
content and educational expertise to provide engaging
and effective learning experiences that serve people
wherever and whenever they are learning.
From classroom to boardroom, our curriculum materials, digital
learning tools and testing programmes help to educate millions
of people worldwide – more than any other private enterprise.
Every day our work helps learning flourish, and
wherever learning flourishes, so do people.
To learn more, please visit us at www.pearson.com/uk
F01 Digital Marketing 41579 Contents.indd 2 11/12/18 8:28 PM
, Seventh Edition
Digital
Marketing
Dave Chaffey
Fiona Ellis-Chadwick
Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney
Dubai • Singapore • Hong Kong • Tokyo • Seoul • Taipei • New Delhi
Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan
F01 Digital Marketing 41579 Contents.indd 3 11/12/18 8:28 PM
