MGT 4170 – Policies and Strategies Gerard Myers Chapter 6 Case Study Case #3 Speed Bump

MGT 4170 – Policies and Strategies Gerard Myers Chapter 6 Case Study Case #3 Speed Bump 1. What strategic challenges do you think Brian France faces as he guides his company? Using what you know about managing strategically, how might he respond to these challenges? Some challenges that Brian France faces include finding ways to attract a younger audience to expand the market as well as ways to make NASCAR more appealing to all sports fans. He needs to try to repackage the sport in order to attract new fans without alienating current fans or changing the basic concept of NASCAR. Brian needs to use a concentration growth strategy to focus on developing new markets. This can be done by promoting races via social media as well as offering special promotions to attract potential new fans. As stated in the article, streamlining the points system to make it easier to understand will help new fans to better understand and follow races. 2. Look at the goals the top management team had for the company. What are the implications for corporate strategy? How about for the other organizational strategies (functional and competitive)? NASCAR’s corporate strategy needs to focus on the image/message it wants to promote as well as