,Exam Paper for Marketing Principles in BBA (With
Answers)
PAPER # 1
**Marketing Principles Exam Paper**
**Course**: Marketing Principles (BBA Program)
**Duration**: 2 hours
**Instructions**:
- Answer all questions.
- Write your answers in the provided space or on additional sheets if
necessary.
- Each question carries equal marks.
- Read each question carefully before answering.
---
**Section A: Multiple Choice Questions** (2 marks each)
1. Which of the following is NOT one of the four P's of marketing?
a) Product
b) Promotion
c) Price
d) People
2
, **Answer: d) People**
2. What is the marketing concept?
a) Maximizing sales at any cost
b) Meeting customer needs and wants while achieving organizational
objectives
c) Reducing production costs
d) Minimizing competition
**Answer: b) Meeting customer needs and wants while achieving
organizational objectives**
3. What is market segmentation?
a) The process of dividing a market into distinct groups of buyers with
different needs, characteristics, or behaviors
b) Selling products in a foreign market
c) Increasing the price of a product
d) None of the above
**Answer: a) The process of dividing a market into distinct groups of
buyers with different needs, characteristics, or behaviors**
4. Which of the following is an example of a marketing strategy?
a) Setting the price of a new product
b) Answering customer inquiries
c) Office decoration
3
Answers)
PAPER # 1
**Marketing Principles Exam Paper**
**Course**: Marketing Principles (BBA Program)
**Duration**: 2 hours
**Instructions**:
- Answer all questions.
- Write your answers in the provided space or on additional sheets if
necessary.
- Each question carries equal marks.
- Read each question carefully before answering.
---
**Section A: Multiple Choice Questions** (2 marks each)
1. Which of the following is NOT one of the four P's of marketing?
a) Product
b) Promotion
c) Price
d) People
2
, **Answer: d) People**
2. What is the marketing concept?
a) Maximizing sales at any cost
b) Meeting customer needs and wants while achieving organizational
objectives
c) Reducing production costs
d) Minimizing competition
**Answer: b) Meeting customer needs and wants while achieving
organizational objectives**
3. What is market segmentation?
a) The process of dividing a market into distinct groups of buyers with
different needs, characteristics, or behaviors
b) Selling products in a foreign market
c) Increasing the price of a product
d) None of the above
**Answer: a) The process of dividing a market into distinct groups of
buyers with different needs, characteristics, or behaviors**
4. Which of the following is an example of a marketing strategy?
a) Setting the price of a new product
b) Answering customer inquiries
c) Office decoration
3
