Bedrijfscommunicatie en Digitale Media
Datum Onderwerp + docent literatuur
Inleiding van het vak
Marjolijn Antheunis
Liebrecht, C. (2015). Doelstellingen behalen met
contentmarketing. (SWOCC publicatie, 70). Amsterdam:
Contentmarketing
Stichting Wetenschappelijk Onderzoek Commercië le
HC 1 Communicatie (SWOCC).
Christine Liebrecht
Hoofdstuk 1, 2, 3 en 6 lezen
[2] Kamins, M. A. (1990). An investigation into the “match-
up” hypothesis in celebrity advertising: When beauty may be
only skin deep. Journal of Advertising, 19, 4-13.
Persuasieve communicatie
HC 2
Karremans, J. C., Stroebe, W., & Claus, J. (2006). Beyond
Loes Jansen Vicary’s fantasies: The impact of subliminal priming and
brand choice. Journal of Experimental Social Psychology, 42,
792-798.
Sociale media op de werkvloer Van Der Land, S., Schouten, A. P., Feldberg, F., Van Den Hooff,
B., & Huysman, M. (2013). Lost in space? Cognitive fit and
HC 3 cognitive load in 3D virtual environments. Computers in
Sarah van der Land Human Behavior, 29(3), 1054-1064
Kempe, V., Rookes, M., & Swarbrigg, L. (2013). Speaker
emotion can affect ambiguity production. Language and
Miscommunicatie en Emotie Cognitive Processes, 28, 1579-1590.
HC 4
Martijn Goudbeek en Monique Savitsky, K., Keysar, B., Epley, N., Carter, T., & Swanson, A.
Polmann (2011). The closeness- communication bias: Increased
egocentrism among friends versus strangers. Journal of
Experimental Social Psychology, 47, 269-273.
Social aspects of new media Antheunis, M.L., Schouten, A.P., & Krahmer, E., (2016). The
HC 5 role of social network sites in early adolescents’ social life.
Marjolijn Antheunis Journal of Early Adolescence, 36, 372-387.
Bartels, J., Pruyn, A., De Jong, M., & Joustra, I. (2007). Multiple
organizational identification levels and the impact of
perceived external prestige and communication climate.
Corporate Communication Journal of Organizational Behavior, 28, 173-190.
HC 6
Jos Bartels Van Zoonen, Verhoeven J.W.M., & Vliegenthart, V. (2016).
How employees use Twitter to talk about work: A typology of
work-related tweets. Computers in Human Behavior, 55, 329-
339.
B (Strategische communicatie) & DM
3 pijlers van de B:
Commerciële doelen (externe communicatie)
Reputatiedoelen (externe communicatie)
Organisatorische doelen (interne communicatie)
Datum Onderwerp + docent literatuur
Inleiding van het vak
Marjolijn Antheunis
Liebrecht, C. (2015). Doelstellingen behalen met
contentmarketing. (SWOCC publicatie, 70). Amsterdam:
Contentmarketing
Stichting Wetenschappelijk Onderzoek Commercië le
HC 1 Communicatie (SWOCC).
Christine Liebrecht
Hoofdstuk 1, 2, 3 en 6 lezen
[2] Kamins, M. A. (1990). An investigation into the “match-
up” hypothesis in celebrity advertising: When beauty may be
only skin deep. Journal of Advertising, 19, 4-13.
Persuasieve communicatie
HC 2
Karremans, J. C., Stroebe, W., & Claus, J. (2006). Beyond
Loes Jansen Vicary’s fantasies: The impact of subliminal priming and
brand choice. Journal of Experimental Social Psychology, 42,
792-798.
Sociale media op de werkvloer Van Der Land, S., Schouten, A. P., Feldberg, F., Van Den Hooff,
B., & Huysman, M. (2013). Lost in space? Cognitive fit and
HC 3 cognitive load in 3D virtual environments. Computers in
Sarah van der Land Human Behavior, 29(3), 1054-1064
Kempe, V., Rookes, M., & Swarbrigg, L. (2013). Speaker
emotion can affect ambiguity production. Language and
Miscommunicatie en Emotie Cognitive Processes, 28, 1579-1590.
HC 4
Martijn Goudbeek en Monique Savitsky, K., Keysar, B., Epley, N., Carter, T., & Swanson, A.
Polmann (2011). The closeness- communication bias: Increased
egocentrism among friends versus strangers. Journal of
Experimental Social Psychology, 47, 269-273.
Social aspects of new media Antheunis, M.L., Schouten, A.P., & Krahmer, E., (2016). The
HC 5 role of social network sites in early adolescents’ social life.
Marjolijn Antheunis Journal of Early Adolescence, 36, 372-387.
Bartels, J., Pruyn, A., De Jong, M., & Joustra, I. (2007). Multiple
organizational identification levels and the impact of
perceived external prestige and communication climate.
Corporate Communication Journal of Organizational Behavior, 28, 173-190.
HC 6
Jos Bartels Van Zoonen, Verhoeven J.W.M., & Vliegenthart, V. (2016).
How employees use Twitter to talk about work: A typology of
work-related tweets. Computers in Human Behavior, 55, 329-
339.
B (Strategische communicatie) & DM
3 pijlers van de B:
Commerciële doelen (externe communicatie)
Reputatiedoelen (externe communicatie)
Organisatorische doelen (interne communicatie)
