Introduction to Media and Information Literacy
Communication, Media, and Information
Communication What many people perceive as “media” (i.e.
Communication is a process by which television, radio, and newspaper) are actually
information is exchanged from sender to referred to as mass media, a type of media
receiver through common systems of symbols, used to reach a large audience.
signs, or behavior resulting in interpretation of Media, defined by UNESCO, refers to sources of
meaning on both ends. credible and current information created
The earliest known symbols are in the form of through an editorial process.
paintings on cave walls from about 30,000 BCE. They serve as channels which people use to
Written records showed human language has send and/or receive information.
been in existence around 5,000 years ago.
Information
Med ia Information is defined as knowledge or facts
Media are communication outlets or tools that learned about a certain subject, situations or
are used to store and deliver information. events.
The word media was derived from the Latin Information is a broad term that is derived from
word medius, which means “middle”; it is the study, experiences, or instructions.
plural of medium, which refers to the tool It can refer to any facts or details about a
people use to mediate or facilitate the transfer subject that depict meanings to a person.
of communication.
Five Major Elements of Communication
Sender Receiver
• Speaker • Decoder
• Source • Listener
• Encoder • Receives and interpret the message
• The person who send the message
Feedback/Effect
• Source of the message
• Return process of communication
Message • It tells the sender as to the effectiveness of
• Key element that is transmitted in his/her message
communication • May be verbal or nonverbal; negative or
• Content of the message positive
• Non-response can also be interpreted as
Channel
feedback
• Medium
• Pathway through which the message travels
in order to reach its destination
• Encoder
Jeanryle Go
, Media Literacy
Med ia
- It is a physical objects used to communicate - A type of media use to reach a large audience.
with, or the mass communication physical objects - Media exposure can often lead to several
such as radio, television, computers, films etc. changes in how people act or interact in society.
1. Watching a sad soap opera
2. News about rampant rape, murder, theft
3. Watching horror movies
Med ia Literacy
- It is the ability to access, analyze, evaluate, create, reflect and act using all forms of communication.
- It is an effective and engaging way to employ critical thinking skills to a wide range of issues.
Access Analyze or Evaluate Create
- the ability to recognize the - having the ability to think - being able to use media
media needed and its critically about the accuracy, tools to produce media
availability credibility, or evidence of content
bias in the content
presented in various media
Information Literacy
- It is a set of abilities which requires individuals to recognize when information is needed and to locate,
evaluate, and use it effectively.
Recognize Locate Evaluate
- the ability to identify - the ability to find reliable - the ability to assess
information when needed sources of information or to whether the information is
and to use efficiently locate them when needed true or fake
Technology Literacy
- It is the skill of the person, working independently and with others, to responsibility, appropriately and
effectively uses technology tools to access, manage, integrate, create and communicate information.
Skillful Knowledgeable
- being able to use digital tools - knowing the basic principles in computing
devices
Media and Information Literacy Media Information Literacy
vs. Technology Literacy 1. Come up with informed decisions through
careful evaluation and analysis of media
Media and information literacy is concerned messages and information.
with the use of the message.
2. Learn about the “real world around them,
Technology literacy focuses on the including the context of messages and
responsible and effective use of technology, information, being able to segregate the truth
tools, or networks.
from lies; and
In general, MIL is concerned with giving people an 3. Build sense of community through which people
understanding of the importance of media and become active participants in producing and
other information providers in order: sharing useful media messages and information.
Jeanryle Go
Communication, Media, and Information
Communication What many people perceive as “media” (i.e.
Communication is a process by which television, radio, and newspaper) are actually
information is exchanged from sender to referred to as mass media, a type of media
receiver through common systems of symbols, used to reach a large audience.
signs, or behavior resulting in interpretation of Media, defined by UNESCO, refers to sources of
meaning on both ends. credible and current information created
The earliest known symbols are in the form of through an editorial process.
paintings on cave walls from about 30,000 BCE. They serve as channels which people use to
Written records showed human language has send and/or receive information.
been in existence around 5,000 years ago.
Information
Med ia Information is defined as knowledge or facts
Media are communication outlets or tools that learned about a certain subject, situations or
are used to store and deliver information. events.
The word media was derived from the Latin Information is a broad term that is derived from
word medius, which means “middle”; it is the study, experiences, or instructions.
plural of medium, which refers to the tool It can refer to any facts or details about a
people use to mediate or facilitate the transfer subject that depict meanings to a person.
of communication.
Five Major Elements of Communication
Sender Receiver
• Speaker • Decoder
• Source • Listener
• Encoder • Receives and interpret the message
• The person who send the message
Feedback/Effect
• Source of the message
• Return process of communication
Message • It tells the sender as to the effectiveness of
• Key element that is transmitted in his/her message
communication • May be verbal or nonverbal; negative or
• Content of the message positive
• Non-response can also be interpreted as
Channel
feedback
• Medium
• Pathway through which the message travels
in order to reach its destination
• Encoder
Jeanryle Go
, Media Literacy
Med ia
- It is a physical objects used to communicate - A type of media use to reach a large audience.
with, or the mass communication physical objects - Media exposure can often lead to several
such as radio, television, computers, films etc. changes in how people act or interact in society.
1. Watching a sad soap opera
2. News about rampant rape, murder, theft
3. Watching horror movies
Med ia Literacy
- It is the ability to access, analyze, evaluate, create, reflect and act using all forms of communication.
- It is an effective and engaging way to employ critical thinking skills to a wide range of issues.
Access Analyze or Evaluate Create
- the ability to recognize the - having the ability to think - being able to use media
media needed and its critically about the accuracy, tools to produce media
availability credibility, or evidence of content
bias in the content
presented in various media
Information Literacy
- It is a set of abilities which requires individuals to recognize when information is needed and to locate,
evaluate, and use it effectively.
Recognize Locate Evaluate
- the ability to identify - the ability to find reliable - the ability to assess
information when needed sources of information or to whether the information is
and to use efficiently locate them when needed true or fake
Technology Literacy
- It is the skill of the person, working independently and with others, to responsibility, appropriately and
effectively uses technology tools to access, manage, integrate, create and communicate information.
Skillful Knowledgeable
- being able to use digital tools - knowing the basic principles in computing
devices
Media and Information Literacy Media Information Literacy
vs. Technology Literacy 1. Come up with informed decisions through
careful evaluation and analysis of media
Media and information literacy is concerned messages and information.
with the use of the message.
2. Learn about the “real world around them,
Technology literacy focuses on the including the context of messages and
responsible and effective use of technology, information, being able to segregate the truth
tools, or networks.
from lies; and
In general, MIL is concerned with giving people an 3. Build sense of community through which people
understanding of the importance of media and become active participants in producing and
other information providers in order: sharing useful media messages and information.
Jeanryle Go
