,Exam Paper for Strategic Management in BBA (With
Answers)
PAPER # 1
**Instructions:**
- This exam paper consists of three sections: Multiple Choice
Questions (MCQs), Short Answer Questions (SAQs), and Essay
Questions.
- Answer all questions in the provided answer booklet.
- Write your answers clearly and legibly.
- Allocate your time wisely, and ensure you have enough time to
complete all sections.
- You have 2 hours to complete the exam.
**Section A: Multiple Choice Questions (MCQs)**
Instructions: Select the best answer from the options provided and
mark it on your answer booklet.
1. Which of the following is NOT one of the four primary activities in
Porter's value chain framework?
a) Inbound logistics
b) Outbound logistics
c) Marketing and sales
d) Research and development
2. SWOT analysis stands for:
2
, a) Strengths, Weaknesses, Opportunities, Threats
b) Strategies, Weaknesses, Objectives, Targets
c) Strategic, Workforce, Opportunities, Threats
d) Strengths, Weaknesses, Opportunities, Tactics
3. Which of the following is an example of a corporate-level strategy?
a) Cost leadership
b) Focus differentiation
c) Business diversification
d) Product innovation
4. The BCG Growth-Share Matrix categorizes businesses into four
quadrants based on:
a) Market growth rate and market share
b) Market size and product quality
c) Revenue and profit margin
d) Market leadership and customer loyalty
5. What is the first step in the strategic planning process?
a) Implementation
b) Evaluation
c) Formulation
d) Execution
**Section B: Short Answer Questions (SAQs)**
3
Answers)
PAPER # 1
**Instructions:**
- This exam paper consists of three sections: Multiple Choice
Questions (MCQs), Short Answer Questions (SAQs), and Essay
Questions.
- Answer all questions in the provided answer booklet.
- Write your answers clearly and legibly.
- Allocate your time wisely, and ensure you have enough time to
complete all sections.
- You have 2 hours to complete the exam.
**Section A: Multiple Choice Questions (MCQs)**
Instructions: Select the best answer from the options provided and
mark it on your answer booklet.
1. Which of the following is NOT one of the four primary activities in
Porter's value chain framework?
a) Inbound logistics
b) Outbound logistics
c) Marketing and sales
d) Research and development
2. SWOT analysis stands for:
2
, a) Strengths, Weaknesses, Opportunities, Threats
b) Strategies, Weaknesses, Objectives, Targets
c) Strategic, Workforce, Opportunities, Threats
d) Strengths, Weaknesses, Opportunities, Tactics
3. Which of the following is an example of a corporate-level strategy?
a) Cost leadership
b) Focus differentiation
c) Business diversification
d) Product innovation
4. The BCG Growth-Share Matrix categorizes businesses into four
quadrants based on:
a) Market growth rate and market share
b) Market size and product quality
c) Revenue and profit margin
d) Market leadership and customer loyalty
5. What is the first step in the strategic planning process?
a) Implementation
b) Evaluation
c) Formulation
d) Execution
**Section B: Short Answer Questions (SAQs)**
3
