PAPER # 1
**BBA Entrepreneurship Exam**
**Instructions:**
- This exam consists of two sections: Multiple Choice Questions (MCQs) and
Short Answer Questions (SAQs).
- Section A (MCQs) consists of 20 questions. Select the most appropriate
answer by circling the corresponding letter (A, B, C, or D).
- Section B (SAQs) consists of 5 questions. Provide detailed answers in the
space provided.
- Total marks for this exam: 100.
- Write your name and student ID on the answer sheet.
- You have 2 hours to complete the exam.
**Section A: Multiple Choice Questions (20 marks)**
**1. Which of the following is NOT a characteristic of an entrepreneur?**
a) Risk-taker
b) Innovator
c) Risk-averse
d) Visionary
**Answer: c) Risk-averse**
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, **2. What is the primary goal of a business plan?**
a) Secure funding
b) Attract customers
c) Achieve operational efficiency
d) Monitor competitors
**Answer: a) Secure funding**
**3. Which type of innovation involves introducing a new product or service
to an existing market?**
a) Disruptive innovation
b) Incremental innovation
c) Blue ocean innovation
d) Radical innovation
**Answer: b) Incremental innovation**
**4. What does SWOT analysis stand for?**
a) Strengths, Weaknesses, Opportunities, Threats
b) Strategy, Weaknesses, Objectives, Targets
c) Success, Weaknesses, Opportunities, Timeframe
d) Strengths, Weaknesses, Opportunities, Trends
**Answer: a) Strengths, Weaknesses, Opportunities, Threats**
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