Sheetfed Offset Lithography
- sheets are fed into the press
- plate, blanket, impression cylinder
- can be either heat-set or cold-set drying
Webfed Offset Lithography
- fast printing
- indirect in
- water based
Letterpress
- printing from a hard, raised image under pressure, using viscous ink
Flexography
- printing method using rubber or plastic plates and fluid inks or dyes for printing on
fabrics and impervious materials such as plastics as well as paper
Screen
- a flat panel or area on a an electronic device such as a television, computer, phone,
etc
Gravure
- all publication, product, and packaging gravure is produce by computer-to-image
cylinders on electro-mechanical engraving systems applying diamond styluses
interfaces to digital imaging systems
Lithography
- the process of printing from a flat surface treated as the repel of the ink except where it
is required for printing
COMMON FILE PROBLEMS
- Fonts
- Incomplete/Corrupt files
- Document Construction
- Resolution/Image Quality
- File Format
- Missing Images
- Wrong Application
- No Proof
- Other Consideration
PREFLIGHTING
- confirms the data being submitted, color gamut, color breaks and any art required
- layout, fonts, image files, proofs, page size, print driver, crop marks, etc.
LEADING
- vertical shape between the line of the texts
- Baseline to baseline
- or Height-to-height
ADDING LEAD
- spread lines apart
- add space in between (spacing)
NEGATIVE LEAD
, - less than the point size of the text
- overlap
Hard Copy Proofing
- physical substrate (paper, cardboard, canvas, film, etc.)
- Copy Proof
- Composite Proof
- Color-Accurate Proof
- Separated Proof
Soft Copy Proofing
- proofing on a computer screen or other monitor
- no physical proof produced, no ink
Final Proofing
needs to be officially signed
HALFTONE DOTS
- stimulates continuous tone imagery thought the use of dots
- varying in size or spacing
- creates a gradient effect
KERNING
- adjustment of space between 2 letters
TRACKING
- overall spacing between a group of letter
CONVERTING POINT, PICAS, INCHES
Inches: 1 inch in 1 inch
Picas: 6 picas in 1 inch
Points: 72 points in 1 inch
Absolute Units
- fixed and unchanging
- Page Dimensions: inches
- Line Length: picas and points
- Type size and Line Spacing: points
RELATIVE UNITS
- Em-space: M (widest letter) - 12 pt x 12 pt
- En-Space: N (half of M) 6 pt x 12 pt
- Thin-space: I (quarter of M) 3 pt x 12 pt
IDEOGRAM
- 3100 BC
- communicate more ideas
- eg. Roman Numeral
PAPER CHARACTERISTICS
- opacity (show through)
- Brightness (% of light reflected)
- Whiteness (RGB equal = white paper)
- Ink Holdout (ability to keep ink on surface)
- Finish (gloss, matte, textures)
- Permanence
- Environmental (FSC)